At OANA and Backdoor Botanics, I built the financial models and go-to-market strategy for a first-to-market “regeneraceutical” line. I’m shaping its positioning, pricing, brand and distribution roadmaps, translating clean-science products into clear consumer narratives.
At studio intO, I led global design research projects for clients including Amazon, Google and IKEA. My work included research on consumer trust in digital services for Amazon and UX research for Google Wallet’s launch in Brazil, translating findings into strategic recommendations.
At Earth One Trust, I developed a financial model and theory of change for a regenerative land restoration platform linking community equity with restoration outcomes. Across my work, I use research and systems thinking to understand what decisions make possible and turn insight into strategy.

