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Duncan StevensDS
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Duncan Stevens

@duncanstevens

Founder at OANA and Backdoor Botanics, shaping a go-to-market strategy for a first-to-market regeneraceutical line.

South Africa
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At OANA and Backdoor Botanics, I built the financial models and go-to-market strategy for a first-to-market “regeneraceutical” line. I’m shaping its positioning, pricing, brand and distribution roadmaps, translating clean-science products into clear consumer narratives.

At studio intO, I led global design research projects for clients including Amazon, Google and IKEA. My work included research on consumer trust in digital services for Amazon and UX research for Google Wallet’s launch in Brazil, translating findings into strategic recommendations.

At Earth One Trust, I developed a financial model and theory of change for a regenerative land restoration platform linking community equity with restoration outcomes. Across my work, I use research and systems thinking to understand what decisions make possible and turn insight into strategy.

Experience

Work history, roles, and key accomplishments

OANA logoOA
Current

Founder | OANA & Backdoor Botanics

Aug 2024 - Present (2 years 1 month)

I built the company’s financial models and go-to-market strategy from the ground up, mapping out the competitive landscape, conducting market analysis (pricing strategy and category trends), and gleaning consumer insights to drive our product roadmap and production plan.

I also lead our branding and our go-to-market, channel and distribution roadmaps: from designing investor pitch decks to craft

Earth One Trust logoET
Current

Go-to-Market, Ecosystem Strategy, Trustee, Pro-bono

Apr 2024 - Present (2 years 5 months)

Co-founding a regenerative land restoration platform for Southern Africa, where climate adaptation, land justice, and investable returns intersect.

South Africa faces degraded agricultural land, deepening climate vulnerability, and unresolved land restitution, challenges traditional conservation and development models have failed to address together. Earth One Trust sits at that intersection: mak

New England Impact Investing Initiative, Inc. logoNI

Fellow: Impact Investing Fellowship

Sep 2025 - Dec 2025 (3 months)

Participating in a 4-month immersive programme focused on impact investing and sustainable finance. Engaged in over 20 curated sessions, peer-group projects and networking opportunities with global practitioners.

Exploring system-level relationships between money, investment and sustainability; co-developed seed ideas for regenerative finance models and expanded a global network of impact-orient

School of System Change logoSC

Fellow: Cultivating Climate Transformation (2025)

Sep 2025 - Dec 2025 (3 months)

Joined a six-month action-inquiry learning journey in climate systems change. Through three modules, personal coaching and live workshops, I am applying systemic thinking to my own climate-innovation context, designed adaptive processes for complex change, and built facilitation and leadership capacity to drive interdependent transformation.

Margin Innovation logoMI

Advisory | Marketing, Eco-Amplification, ESG, Corporate Impact

Sep 2023 - Apr 2025 (1 year 7 months)

I was brought in to establish and lead Margin Innovation’s ESG and Corporate Impact practice, shaping a robust strategic roadmap from the ground up. I designed and operationalised a full ESG framework, grounded in stakeholder research, industry analysis, and measurable objectives, to align the organisation’s activities with its mission of broad-based poverty alleviation.

As part of this role, I a

Regenera logoRE

Co-Founder (Pro-bono)

Jan 2020 - Apr 2024 (4 years 3 months)

I co-founded Regenera as a multidisciplinary collective dedicated to social innovation through design. In this pro-bono venture, I led design interventions for marginalised communities focused on building food and water resilience and women’s empowerment under climate stress.

We applied biomimicry and human-centred design methodologies to develop sustainable solutions aligned with the United Nat

iXperience logoIX

UX Head Lecturer

Mar 2020 - Dec 2023 (3 years 9 months)

I served as Head Lecturer for iXperience’s UX Design course, where I revamped the curriculum to embed sustainability and ethical design principles alongside core UI/UX concepts.

I transformed the programme into an intensive bootcamp, distilling complex design psychology, colour theory, and user research methods into an accessible format for remote learners. I also mentored multiple cohorts of st

Margin Innovation logoMI

Design Manager (ESG/AmpEco)

Jul 2023 - Sep 2023 (2 months)

In an initial 3-month engagement, I served as Design Manager to kickstart Margin Innovation’s ESG initiative and amplification strategy.

I conducted baseline research, defined early ESG objectives, and collaborated with cross-functional teams to craft core messages highlighting the organisation’s mission of broad poverty alleviation.

The frameworks and strategies developed in this period provi

studio intO logoSI

UX/Consumer Insights Researcher | Local Expert

Nov 2020 - Mar 2021 (4 months)

As a UX and Consumer Researcher for studio intO, I provided on-the-ground user insight in South Africa for global client projects. I conducted local user interviews and cultural research to help international teams understand South African consumer behaviour, ensuring that business strategies were informed by authentic regional perspectives.

Duncan Stevens Jewellery logoDJ

Founder

Jan 2003 - May 2020 (17 years 4 months)

For nearly two decades I ran my own bespoke jewellery brand, honing my entrepreneurial and creative skills in equal measure. As the Founder and Creative Director, I handled everything from original design and production through to branding, sales, and client management.

I translated emerging fashion trends into unique collections and marketed them via strategic campaigns and high-profile placeme

South African Astronomical Observatory logoSO

Work experience taken on during BTech Industrial Design: Design Researcher

Jul 2019 - Oct 2019 (3 months)

I conducted a context-specific design research project for the SAAO observatory in Sutherland as part of my industrial design thesis. The project focused on developing innovative lighting solutions for the observatory that preserved dark-sky conditions while meeting operational needs. I gathered on-site data and collaborated with astronomers to create recommendations that balanced human usability

The Oculus logoTO

Work experience taken on during BTech: Efficiency and Design Consultant

Oct 2018 - Aug 2019 (10 months)

I advised a boutique eyewear manufacturer (The Oculus) on improving its production processes and sustainable design practices. After mapping the company’s workflow through staff interviews and observation, I identified bottlenecks and gaps. I then implemented new systems and tools that streamlined production and reduced lead times.

Additionally, I introduced sustainability measures, such as reca

The Greater Tygerberg Partnership/Aurecon Engineering logoTE

Work experience taken during BTech: Industrial Designer/Project Manager

Jun 2019 - Jul 2019 (1 month)

I participated in a pro-bono design sprint with the Greater Tygerberg Partnership and engineers from Aurecon to develop a public ablution block for informal traders in Cape Town.

I helped design systems for the facility’s operation and maintenance, addressing challenges like security, privacy, water scarcity, and vandalism. Our team engaged local traders to incorporate community input into the d

CB

Professional development

Career Break

Jan 2016 - Jan 2019 (3 years)

BTech Industrial Design

Tsogo Sun logoTS

Creative Lead

Jan 2013 - Jan 2015 (2 years)

Produced campaign and brand design across hospitality, entertainment, and casino divisions.
Delivered targeted media and promotional content for multi-market audiences.
Created retail and casino promotions that drove engagement and on-site activity.
Managed TTL event creative across outdoor, digital, and print.
Streamlined advertising outputs to reduce waste and improve efficiency.

Key Achievemen

Dossier Magazine logoDM

Guest Creative Director

Feb 2014 - Jul 2014 (5 months)

Managed photographers, production and created a cohesive magazine-style guide. Created in-house advertising/advertorials for brands which included Converse, Mastercard, British Airways etc.

Ensured the visuals, messaging and/or interactive and motion designs were on point and helped establishes budgets and timelines and managed artist relationships.

Snrgy logoSN

Art Director/Client Services

Jan 2011 - Jan 2013 (2 years)

Roles and Responsibilities
⋮ Spearheaded design and marketing initiatives, ensuring brand consistency and effective communication across diverse African markets.
⋮ Managed media campaigns, optimizing reach and engagement through targeted strategies.
⋮ Refocused advertising and PR to streamline processes and reduce carbon impact, contributing to sustainable practices.
⋮ Created impactful retail and

Freelance logoFR

Contract Specialist | Branding, Publishing, UI, Strategy

Jan 2008 - Jan 2013 (5 years)

SERVICES PROVIDED: Brand positioning, PR, Social media campaigns, UX/UI, Corporate Gifting, Strategy, Marketing, Art Direction, TTL Advertising Campaigns

SOUTH AFRICAN CLIENTS: Vodacom, Subaru South Africa, Standard Bank Private Bank, Clientele Life, Nuby, Times Media Group ex Avusa Group (Sunday Times, The Times, The Weekender, The Sowetan, Sunday World, Daily Dispatch, Business Day, Gallo Recor

Bonisani Publications logoBP

Creative Director/2IC Managing Director

Jan 2008 - Jan 2010 (2 years)

I was initially employed as the Creative Director for this niche South African Publisher and managed the creative and editorial directions of a number of B2B and B2C publications for over a year.

The B2C publication was a high LSM equestrian publication, whilst the B2B publications were trade and retail-related publications incl. an African trade resource publication for the continent.

After 18

S&V Music Pty Ltd logoSL

Music Director

Jan 2005 - Jan 2007 (2 years)

Branded sound atmosphere styling to enhance ambiance tailored to peak trading hours and customer usage of the venues. Head of customer relations, venue research & programming, budgets and, supplier relationships.

CLIENT LIST: Soho House plc (Soho House, Babington House, The Electric, The Cowshed Spa Mayfair, Shoreditch House, Soho House New York), The First Restaurant Group Pty Ltd (The Ebury, T

Education

Degrees, certifications, and relevant coursework

CT

Cape Peninsula University of Technology

NDip Product Design, Industrial and Product Design

Graduated Cum Laude, firsts (<75%) achieved for all courses taken: Design (subjects included Product/3D Design, 2D Design, Technical Drawing, Illustration), Art Theory, Business Management and Materials.

DA

Damelin

Visual Design & Animation

CT

Cape Peninsula University of Technology

Bachelor of Technology - BTech, Industrial and Product Design

Primary Thesis: 'Driving in the Dark: Context-driven vehicle mobility and visibility around ground-based observatories'. Honours Thesis for the SAAO (South African Astronomical Observatory)

Project Lead: Manis 5K Project
Paired Thesis: NEVA. Western Cape contextual personal cooling product design and research
BitPro Project Lead: Greater Tygerberg Informal Trader ablution project, Bellville

UJ

University of Johannesburg

Design & Manufacture of Jewellery, Jewellery Design

Studied design & manufacture of jewellery

DT

Delft University of Technology

Circular Economy: Sustainable Packaging

AU

Autodesk

3D Studio Max

Issued Jun 1999 · Expired Jul 1999

GY

Gymnasium

UX

Issued Jan 2016

TI

The Biomimicry Institute

Biomimicry: A Sustainable Design Methodology

Issued Apr 2019

UU

University of Illinois Urbana-Champaign

Certificate: Introduction to Sustainability

Issued Jan 2019

TU

Tsinghua University

User Experience (UX) Design: Human Factors and Culture in Design

Issued Oct 2020

DT

Delft University of Technology

CircularX: Circular Economy

Issued Jan 2020

TT

The Hong Kong University of Science and Technology

Green Business Strategy

Issued Feb 2020

IS

IESE Business School

Strategy and Sustainability

Issued Jun 2020

DT

Delft University of Technology

Circular Economy: An Introduction

RP

Regenesis Institute for Regenerative Practice

Regenerative Practitioner

Issued Jun 2022

UF

United Nations Environment Programme Finance Initiative (UNEP FI)

Climate Risk Landscape

Issued May 2023 · Expired Jan 2026

CI

Corporate Finance Institute

Introduction to ESG

Issued May 2023

MO

Michigan Online

Introduction to Programming Using Python

Issued Jul 2023

MT

Massachusetts Institute of Technology

Data Science and Machine Learning

Issued Oct 2023

NI

New England Impact Investing Initiative, Inc.

Fellowship in Impact Investing

Issued Dec 2025

SC

School of System Change

Cultivating Climate Transformation 2025

Issued Dec 2025

TC

The Council for Six Sigma Certification (CSSC)

Lean Six Sigma White Belt Certification

Issued Jan 2026

TW

5th World

Regenerative Living Accreditation

Issued Aug 2025

TC

The Council for Six Sigma Certification (CSSC)

Lean Six Sigma Yellow Belt

Issued Jan 2026

Tech stack

Software and tools used professionally

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