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Marli Lucas

@marlilucas

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Product Designer crafting AI-enabled B2B experiences, leading discovery-to-delivery UI/UX and product strategy.

South Africa

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What I'm looking for

I’m looking to lead end-to-end product design on AI-enabled B2B products—owning discovery, UI/UX, and product delivery with cross-functional teams, strong research, and measurable trust, usability, and enterprise workflow outcomes.

I’m a Product Designer with 6+ years’ experience designing, owning, and managing complex, high-stakes B2B and AI-enabled products from discovery through delivery—end-to-end UI/UX plus product management. Most notably, I’ve led SafeNav’s safety-critical AI decision-support product work, shaping workflows and enterprise-grade releases while partnering closely with engineering and stakeholders.

I bring a human-centered, research-led approach to designing for trust and explainability in safety-critical AI—creating interface patterns for confidence, rationale, and override/manual intervention flows. I also build and maintain scalable design systems, translate needs into PRDs/user stories/acceptance criteria, and use impact/effort frameworks (RICE/MoSCoW) to drive roadmaps, growth strategy, and measurable outcomes.

Experience

Work history, roles, and key accomplishments

Current

Conference Producer & Copywriter

Current

Eventus International

May 2026 - Present (2 months)

Leads speaker acquisition and agenda-building for international industry events across multiple markets. Supports event copywriting and content production.

Content Production Research Skills Networking Partnerships Copywriting

Lead UI/UX & Product Manager

SafeNav Ltd.

Jan 2025 - May 2026 (1 year 4 months)

Owned end-to-end product delivery for SafeNav, covering discovery, UI/UX, and translation of user and business needs into PRDs/user stories with acceptance criteria. Drove roadmap and growth strategy using KPI definition and prioritisation frameworks, and led stakeholder communications and certification deliverables.

UI UX Design Product Management Discovery PRDs User Stories Acceptance Criteria Sprint Planning Backlog Management Roadmapping KPIs MoSCoW Risk ROI Trade Offs Stakeholder Management

Lead UI/UX & Graphic Designer

Ladar Ltd. & Global Maritime Services

Sep 2022 - Jan 2025 (2 years 4 months)

Owned end-to-end UI/UX design for the SafeNav GUI, including low- to high-fidelity prototypes, journey maps, workflow diagrams, and information architecture. Conducted user research and delivered a scalable design system with accessibility and usability considerations for safety-critical AI trust and explainability patterns.

Human Centered Design UI UX Design Prototyping Journey Mapping Workflow Design Information Architecture Trust & Explainability UX Rationale Display Manual Override Intervention Flows User Research Usability Studies Design Systems Design QA Workflows

Digital Concept & Illustration Artist

Part-Time Freelance Commissions

Sep 2019 - Jan 2023 (3 years 4 months)

Freelance work in digital concept and illustration, supporting ongoing digital creative production.

Illustration

Lead Digital Designer

The Nimble Group

Jan 2020 - Sep 2022 (2 years 8 months)

Produced and edited social media content, supported video editing, and created web/app UI/UX mockups and design collateral. Managed email campaign copywriting and A/B testing, and supported communications, newsletters, notices, posters, training material, and team/operational functions.

UI UX Design UI Mockups Video Editing Logo Design Email Copywriting Email Campaign Design A B Testing Social Media Content Newsletters And Training Materials Operations Team Management

Social Media Manager

Part-Time Freelance Commissions

Jan 2021 - Dec 2021 (11 months)

Freelance social media management covering ongoing social content creation and coordination.

Social Media Management Social Media Content Creation

YouTube Streamer

Part-Time Freelance Commissions

Jan 2021 - Dec 2021 (11 months)

Freelance YouTube streaming work supporting regular on-camera content delivery.

Streaming Content Delivery

Digital Marketing Operations Member

Maverick Labs

Sep 2018 - Nov 2019 (1 year 2 months)

Member of digital marketing operations at Maverick Labs with work focused on supporting marketing operations.

Marketing Operations Digital Marketing Operations

Marketing & 2D Concept Artist Intern

Resolution TV

Jan 2017 - Feb 2017 (1 month)

Internship in marketing and 2D concept art work at Resolution TV in 2017.

Marketing 2D Concept Art

Marketing & 2D Concept Artist Intern

Tulips & Chimneys

Jan 2017 - Feb 2017 (1 month)

Internship in marketing and 2D concept art work at Tulips & Chimneys in 2017.

Marketing 2D Concept Art

Education

Degrees, certifications, and relevant coursework

The Animation School (South Africa)

Diploma in Digital Animation, Digital Animation (Concept Art & Storywriting)

2015 - 2018

Activities and societies: Roles included lead in lighting/rendering and character design/modeling. Awards: Nominated Best Lighting Artist (Cape Town Int Animation Festival); Short Film won Gold (New York Film Festival); Short Film top 10 (Los Angeles Blue Cat Film Festival).

Completed a Diploma in Digital Animation, covering concept art and storywriting, character development, and 2D/3D animation fundamentals through to short film production. Earned recognition including a nominated Best Lighting Artist and short film wins at student film festivals.

Park House English School

AS and A Levels, General Education (AS & A Levels)

2007 - 2014

Completed AS and A Levels with coursework across English literature/language, mathematics, arts and design, and sciences including biology and physics, plus chemistry and Afrikaans.