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Courtney van der Watt

@courtneyvanderwatt

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Systems-driven creative with a talent for untangling complexity and shaping meaning.

South Africa

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What I'm looking for

I'm seeking a role that values creativity and collaboration, where I can contribute to impactful digital experiences and grow my skills in a supportive environment.

I'm passionate about untangling complexity to create beautiful, intelligent digital experiences. With a strong background in digital content design and strategy, I collaborate cross-functionally to align visual and written communication with user needs and organisational objectives. My work is driven by insights from analytics, user psychology, and digital trends, ensuring that every project I undertake is both engaging and effective.

Throughout my career, I have developed and maintained comprehensive design systems and frameworks, streamlining processes across various platforms. My expertise in technical SEO and content strategies has significantly improved site performance and visibility, while my experience in mentoring and managing teams has fostered a culture of quality and continuous improvement. I thrive in environments that challenge me to innovate and push the boundaries of what's possible in digital design.

Experience

Work history, roles, and key accomplishments

Digital Experience and Content Designer

Impact.com (Partnerships Experience Academy)

Mar 2022 - Jun 2025 (3 years 3 months)

Collaborated with digital design, content strategy, instructional design, marketing, multimedia, and data leads to align visual and written communication with user needs, learning goals, and org objectives. Built and maintained design system and knowledge base. Contributed to content, technical SEO, engagement, and acquisition strategies. Designed and coded UI components and webpages.

Figma Adobe Illustrator Google Sheets Google Analytics Confluence SEO UX Writing

Content Editor

Urban-Econ Development Economists

Oct 2018 - Mar 2022 (3 years 5 months)

Delivered precise editing and proofreading for high-stakes business documents for public-private partnership projects across a range of economic sectors. Led hands-on writing workshops that empowered colleagues to improve tone, structure, and grammar in their written communications.

Editing Proofreading Business Writing Content Development Infographics

Natural Language Training Data Creator

WeLocalize

Mar 2021 - Jun 2021 (3 months)

Collaborated with a team of linguists to design and generate diverse user query datasets for AWS, supporting intent recognition and dialectal variation. Crafted natural language data reflecting regional slang, varying fluency levels, and ASR (Automatic Speech Recognition) constraints to improve Amazon Lex’s dialogue capabilities with South African users.

Natural Language Processing Linguistics AI Training Datasets

Social Media Manager and Content Writer

PilotInsure/Latitude Equity

Aug 2017 - Jun 2018 (10 months)

Wrote newsletters, social media content, and blog posts tailored to audience needs. Tracked social media performance metrics to inform engagement strategies and boost brand visibility.

Social Media Management Content Writing CRM Lead Generation

Education

Degrees, certifications, and relevant coursework

University of South Africa

BA, Anthropology and Linguistics

2015 - 2019

Studied Anthropology and Linguistics at the University of South Africa.

I-

i-to-i

TEFL certificate, English Language Teaching

2017 - 2017

Completed the TEFL 120-hour certificate program through i-to-i. This certification focused on teaching English as a foreign language, covering methodologies and practical teaching skills.