Courtney van der Watt
@courtneyvanderwatt
Systems-driven creative with a talent for untangling complexity and shaping meaning.
What I'm looking for
Digital experience designer with nearly a decade of experience transforming complex technical concepts into accessible, engaging content and systems for diverse audiences. My expertise spans content architecture, design systems and knowledge frameworks, brand experience, and AI-driven workflow automation. My background in linguistics and anthropology brings a unique perspective on how users discover, process, and apply information across different sociocultural contexts. I'm recognised for my holistic perspective and thoughtful guidance that begins with the 'why,' demonstrates the 'how,' and invites exploration of possibilities.
Experience
Work history, roles, and key accomplishments
Digital Experience and Content Designer
Mar 2022 - Jun 2025 (3 years 3 months)
Collaborated with digital design, content strategy, instructional design, marketing, multimedia, and data leads to align visual and written communication with user needs, learning goals, and org objectives. Built and maintained design system and knowledge base. Contributed to content, technical SEO, engagement, and acquisition strategies. Designed and coded UI components and webpages.
Content Editor
Urban-Econ Development Economists
Oct 2018 - Mar 2022 (3 years 5 months)
Delivered precise editing and proofreading for high-stakes business documents for public-private partnership projects across a range of economic sectors. Led hands-on writing workshops that empowered colleagues to improve tone, structure, and grammar in their written communications.
Collaborated with a team of linguists to design and generate diverse user query datasets for AWS, supporting intent recognition and dialectal variation. Crafted natural language data reflecting regional slang, varying fluency levels, and ASR (Automatic Speech Recognition) constraints to improve Amazon Lex’s dialogue capabilities with South African users.
Social Media Manager and Content Writer
PilotInsure/Latitude Equity
Aug 2017 - Jun 2018 (10 months)
Wrote newsletters, social media content, and blog posts tailored to audience needs. Tracked social media performance metrics to inform engagement strategies and boost brand visibility.
Education
Degrees, certifications, and relevant coursework
University of South Africa
BA, Anthropology and Linguistics
2015 - 2019
Studied Anthropology and Linguistics at the University of South Africa.
i-to-i
TEFL certificate, English Language Teaching
2017 - 2017
Completed the TEFL 120-hour certificate program through i-to-i. This certification focused on teaching English as a foreign language, covering methodologies and practical teaching skills.
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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