Open to opportunities

dua abid

@duaabid

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Digital marketing manager driving data-driven campaigns, SEO, and content to boost brand growth.

Pakistan

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What I'm looking for

I want a role where I lead data-driven digital campaigns, create impactful content, measure performance, and grow brand visibility within a collaborative team.

I am a digital marketing manager with hands-on experience leading SEO, PPC, email, and social media campaigns for U.S.-based clients and remote companies. I manage website and social media content, execute paid-ad strategies, and optimize performance through analytics.

Across roles at Traffix, Global Management, Remote Scouts, Dataspecc and freelance engagements, I have developed SEO-optimized content, designed product UI assets, and created targeted campaigns to increase brand awareness and customer acquisition. I lead small teams and coordinate cross-functional stakeholders to deliver campaigns on time.

My work emphasizes data-driven decision-making: I conduct market and competitor research, run A/B tests, track KPIs, and use tools like Google Analytics and Meta Business Suite to measure and improve ROI. I also design marketing assets using Canva and Figma.

I seek to apply my combined content, analytics, and campaign management experience to roles that value measurable growth, strong brand messaging, and collaborative execution.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Traffix

Oct 2024 - Present (1 year 3 months)

Manage website and social media content, lead digital marketing strategies (SEO, paid ads, email) and performance analysis to optimize campaigns and maximize ROI for U.S.-based clients.

SEO Digital Paid Campaigns Email Marketing Social Media Management Content Creation A B Testing Performance Optimization

Current

Freelance Digital Marketer

Current

Freelancer

Jan 2019 - Present (7 years)

Managed multiple client accounts delivering content creation, social media management, SEO, paid ads, and brand development to increase visibility and growth for clients like Gillson Trucking and KAL Freight.

Content Creation SEO Social Media Management Brand Development Canva Figma Client Management

Digital Marketing Manager

Global Management

Jul 2023 - Jan 2025 (1 year 6 months)

Oversaw website content and social media while leading SEO, PPC, and email campaigns to drive brand awareness and customer engagement for a U.S.-based client.

SEO PPC Email Marketing Content Strategy Social Media Management Market Research Audience Targeting

Digital Marketing Specialist

Remotescouts

Jul 2023 - Jan 2025 (1 year 6 months)

Managed website and social media content to boost brand presence and executed SEO, PPC, email, and content marketing campaigns informed by market research and competitor analysis.

SEO PPC Email Marketing Content Marketing Social Media Market Research Competitor Analysis Campaign Optimization

Content Creator & Social Media Manager

Dataspecc

Jan 2021 - Jan 2023 (2 years)

Developed SEO-optimized website and blog content, managed digital promotions and social media strategy, and executed PPC and email marketing to increase audience engagement.

Content Creation SEO Social Media Management PPC Email Marketing Market Research

Digital Marketing Assistant

Eat and Treats Cake Boutique

Jan 2020 - Jan 2021 (1 year)

Created and managed digital content, social media marketing, and paid advertising campaigns; conducted market research and optimized strategies to improve reach and conversions.

Social Media Marketing PPC Content Creation Market Research Data Analysis Campaign Management Paid Advertising

Assistant Event Manager

Aghaz Marriage Lawns

Jan 2019 - Jan 2020 (1 year)

Coordinated events, managed customer interactions and vendor relations, and led operations to ensure seamless execution and improved service quality.

Event Coordination Customer Service Vendor Management Team Leadership Operations Brand Awareness Process Improvement

Education

Degrees, certifications, and relevant coursework

Kinnaird College

Bachelor of Arts (Hons), Media Studies and Journalism

Activities and societies: Digital marketing projects, content creation, SEO and social media management

Graduated with a B.A. (Hons) in Media Studies and Journalism in 2023 and led digital marketing and content initiatives during studies and subsequent roles.