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Drew Stanton

@drewstanton

Fractional CRO at FanIQ + TicketIQ who designed FanIQ One’s pricing model and directed paid social campaigns across Meta, TikTok, and Snapchat.

United States

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What I'm looking for

I'm available for part-time, project-based, and retainer engagements.

At FanIQ + TicketIQ, I grew from Director of Sales to Chief Revenue Officer, scaling the sales and partnership function. I built partnerships with sports teams, colleges, brands, and music festivals as a digital marketing and ticket data partner.

As Chief Revenue Officer, I led revenue strategy across FanIQ One, a self-service SaaS ad platform, and a managed-service paid media operation. I designed FanIQ One’s pricing model using scenario modeling, competitive agency benchmarking, and onboarding payback analysis.

I restructured HubSpot CRM across eight sales pipelines and built weekly performance reporting for leadership. I also built a client reporting practice that turned campaign performance into strategic recommendations supporting renewals and account growth.

I directed paid social strategy and execution across Meta, TikTok, and Snapchat for sports, live event, and music clients. Earlier, at New Jersey Devils, I exceeded a $250,000 revenue target for the 2011–12 season and interviewed and trained new inside sales representatives.

Experience

Work history, roles, and key accomplishments

Chief Revenue Officer

FanIQ + TicketIQ

Mar 2018 - Oct 2026 (8 years 7 months)

Led revenue strategy across two business lines, a self-service SaaS ad platform and a managed-service paid media operation, overseeing sales, marketing, and client partnerships. Designed pricing models, restructured HubSpot CRM, and directed paid social strategy across Meta, TikTok, and Snapchat.

Revenue Strategy Go To Market Strategy Pricing Strategy HubSpot Pipeline Design Paid Social Strategy Meta Ads TikTokAds Snapchat Ads Client Reporting Leadership Reporting

Vice President, Sales and Marketing

FanIQ + TicketIQ

Aug 2017 - Mar 2018 (7 months)

Promoted from Director of Sales to Vice President, scaling the business's sales and partnership function. Built partnerships with 50+ sports teams, colleges, brands, and music festivals as a digital marketing and ticket data partner.

Sales Leadership Marketing Strategy Partnerships Business Development

Vice President of Sales

FanIQ + TicketIQ

May 2015 - Jul 2017 (2 years 2 months)

Promoted from Director of Sales to Vice President of Sales, scaling the business's sales and partnership function. Built partnerships with 50+ sports teams, colleges, brands, and music festivals as a digital marketing and ticket data partner.

Sales Leadership Partnerships Business Development

Director of Sales

FanIQ + TicketIQ

Dec 2012 - Apr 2015 (2 years 4 months)

Promoted from Director of Sales to Chief Revenue Officer, scaling the business's sales and partnership function. Built partnerships with 50+ sports teams, colleges, brands, and music festivals as a digital marketing and ticket data partner.

Sales Leadership Partnerships Business Development

Business Development Manager

New Jersey Devils

Oct 2011 - Dec 2012 (1 year 2 months)

Exceeded a $250,000 revenue target for the 2011-12 season and ranked among the top revenue generators on a 25-person team. Promoted from part-time inside sales to full-time role within five months.

Business Development Revenue Generation Inside Sales Training

Fan Development Coordinator

New Jersey Devils

Sep 2010 - Sep 2011 (1 year)

Promoted from part-time inside sales to full-time role within five months. Interviewed and trained new inside sales representatives and developed promotional initiatives and new ticket packages as part of a revenue focus group.

Inside Sales Training promotional initiatives Ticket Packages