Looking for a job

Nicole Ferrari

@nicoleferrari

Subscription growth marketing leader who grew FanDuel Sports Network returning subscribers 28% and cut DTC churn 9%.

At FanDuel Sports Network, I owned reacquisition growth and retention strategy, growing reacquisition 136% year over year. I also created the company’s first loyalty program and subscription-plus-ticket bundle model.

At Showtime/Paramount, I directed growth strategy across distribution partners and more than $30 million in annual marketing investment. By reallocating investment using performance analytics, targeting optimization, and creative experimentation, I cut customer acquisition cost 55% year over year.

At YouTube TV & Music, I owned subscriber lifecycle strategies and led the go-to-market strategy for YouTube Music’s launch across 16 countries. Earlier, at NBCUniversal, I managed paid media budgets and agency relationships for partner campaigns.

Experience

Work history, roles, and key accomplishments

Senior Director, Customer Strategy

FanDuel Sports Network

May 2023 - May 2026 (3 years)

Owned re-acquisition growth and retention strategy for a regional sports streaming business, setting annual roadmap, investment priorities, KPIs, and testing framework. Built the reacquisition engine, growing reacquisition +136% YoY, and developed retention and churn mitigation strategies.

Senior Director, Key Account Marketing

Showtime/Paramount

Jul 2019 - Apr 2023 (3 years 9 months)

Directed growth strategy across strategic distribution partners representing $30M+ in annual marketing investment, cutting CAC 55% YoY. Partnered with Roku, Hulu, Samsung, LG, Google and other platforms to shape acquisition, engagement, and retention plans.

Partner Marketing Growth Strategy Performance Analytics Targeting Optimization Creative Experimentation and A B Testing ROI Modeling Cross Functional Campaigns Marketing Product Content Distribution

Product Marketing, Contractor

YouTube TV & Music

Jul 2017 - Jul 2019 (2 years)

Owned engagement, retention, and lifecycle strategies for YouTube TV subscriber cohorts, using customer behavior and performance data to reduce churn and optimize LTV. Led go-to-market strategy for YouTube Music's launch across 16 countries.

Product Marketing Engagement Retention Lifecycle Strategy Churn Reduction LTV optimization Go To Market Strategy Cross Functional Growth Promotional Strategies

Senior Director, Partner Marketing

NBCUniversal

Aug 2013 - Jun 2019 (5 years 10 months)

Oversaw distributor marketing activity for key NBCUniversal properties including NBC, Syfy, and Telemundo. Managed paid media budget and led agency and external vendor relationships for partner co-op campaigns and deal renewal initiatives.

Partner Marketing Paid Media Agency Management Vendor Management Deal Renewal Campaigns Customer Acquisition Loyalty Programs