At NWN India, I designed political campaigns using voter targeting and competitive analysis, achieving an 80% success rate in the 2024 Assam Lok Sabha elections. I also managed digital ad campaigns and optimized campaign website SEO.
At AIfluence, I managed digital campaigns for overseas clients and the Ministry of Health and Family Welfare, Government of India. Campaigns worth $300,000 achieved 80% ROI, while personalized email marketing and PPC testing improved click-through and conversion rates.
At Bharti Airtel, I developed go-to-market strategies for broadband services, including the Airtel Xstream launch across the NESA circle. I also contributed to the Airtel Black launch and broadband growth initiatives.
Earlier, I managed the Central Kolkata sales team at Mother Dairy and worked on IT infrastructure for a US-based finance and banking client at Cognizant Technology Solutions. My work on a digital campaign for an HIV self-testing kit in India received recognition in WHO Consolidated Guidelines on Differentiated HIV Testing Services.
