Open to opportunities

Aniruddha Chaudhury

@aniruddhachaudhury

Message

Experienced Digital Marketing Manager with a focus on brand strategy.

India

Message

What I'm looking for

I am looking for a role that allows me to leverage my digital marketing expertise while fostering team collaboration and driving brand growth.

I am a seasoned Digital Marketing Manager with over 11 years of experience in the marketing domain, specializing in brand communication, event management, and digital marketing strategies. My journey has taken me through various industries, where I have successfully led creative teams and implemented impactful marketing campaigns that have reinforced brand images and driven sales.

Currently, I manage a team of 33 at Mahindra & Mahindra Ltd., where I focus on developing digital strategies and managing marketing campaigns across all online platforms. My expertise in lead management and client relationship management has enabled me to enhance business operations and achieve satisfactory ROI on marketing initiatives. I take pride in my ability to conceptualize and execute marketing strategies that resonate with target audiences and build brand credibility.

Throughout my career, I have demonstrated strong leadership skills, effective resource allocation, and a commitment to achieving excellence in all my endeavors. I am passionate about fostering team dynamics and ensuring that every project I undertake meets the highest standards of quality and effectiveness.

Experience

Work history, roles, and key accomplishments

Current

Digital Engagement Manager

Current

Mahindra & Mahindra Ltd.

Oct 2021 - Present (3 years 10 months)

Managed a team of 33 heads, reporting directly to the Company Dealer Director & ASM. Developed and managed digital strategies and marketing campaigns across all online platforms to ensure products and services met customer expectations and built brand credibility.

Digital Marketing Brand Strategy Campaign Management Team Leadership Sales Support

Brand Communication Manager

Vawsum Schools Pvt. Ltd.

Oct 2018 - May 2020 (1 year 7 months)

Managed a team of 3 heads, reporting directly to the Company CEO. Developed and managed marketing campaigns across all platforms to ensure products and services met customer expectations and built brand credibility.

Brand Management Budget Management Competitor Analysis

State Head- W.B.

Tek Advertising & Management Pvt. Ltd.

May 2016 - Oct 2018 (2 years 5 months)

Managed a team of 10 heads and built teams based on projects, reporting directly to the Company Director. Operated BTL marketing campaigns and various events for clients across India through man management.

Account Management BTL Marketing Client Relationship Management Vendor Management

Brand Activation Manager- East

GroupM Media India Pvt. Ltd. (Dialogue Factory)

Jan 2012 - Apr 2016 (4 years 3 months)

Fixed ground-level vendors on a project basis, reporting directly to the National Business Director & National Operation Head. Monitored BTL marketing campaigns for existing clients and ensured 100% implementation and satisfaction of client activities.

Operations Client Relations Vendor Management

Education

Degrees, certifications, and relevant coursework

IIPM

MBA, Marketing

Completed a Master of Business Administration with a specialization in Marketing. This program provided a strong foundation in strategic marketing, brand communication, and market analysis.

NIFFA

B. A, Fine Arts

Obtained a Bachelor of Arts in Fine Arts. This degree developed creative thinking, aesthetic appreciation, and visual communication skills.

St. Pauls’

XII

Completed higher secondary education under the West Bengal Council of Higher Secondary Education. Focused on a broad curriculum to prepare for university studies.