Open to opportunities

Dms Simpson

@dmssimpson

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Franchise business consultant and accountability coach driving operational growth and franchise performance.

United States

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What I'm looking for

I am seeking a role where I can coach franchise owners, drive operational improvements, and scale revenue through data-driven strategies and team accountability.

I am a franchise business consultant and accountability coach with over 7 years of direct franchise coaching and 25+ years in operations, education, and multi-unit leadership. I specialize in data-driven coaching, workflow optimization, and team accountability to scale franchise performance.

I have partnered with 35+ franchisees across a $35M portfolio to deliver measurable results, including 24% portfolio revenue growth (Sept 2024–Sept 2025) and standardized operational playbooks that improved intake, retention, and caregiver recruitment. I have been recognized with HomeWell’s Heart of HomeWell CAP Award for my impact and leadership.

I bring deep experience in KPI dashboards, breakeven analysis, CRM and workflow optimization, and training and onboarding. I seek to apply my blend of operational rigor and hands-on coaching to help franchise owners improve profitability, scale sustainably, and strengthen teams.

Experience

Work history, roles, and key accomplishments

Franchise Business Coach

HomeWell Care Services

Jan 2022 - Jan 2025 (3 years)

Partnered with 35+ franchisees across a $35M portfolio to drive operational excellence and 24% year-over-year revenue growth (Sept 2024–Sept 2025) through KPI dashboards, workflow optimization, and performance coaching.

Franchise Operations Performance Coaching KPIs Workflow Optimization

Franchise Business Consultant

The Goddard Schools

Jan 2021 - Jan 2022 (1 year)

Coached 25 franchise owners across multiple states on enrollment strategy, teacher retention, compliance, and profitability to strengthen operational performance across a $245M system.

& Compliance Coaching Onboarding Performance Management

Franchise Consultant / Educator

Fantastic Sams, Inc.

Jan 2018 - Jan 2021 (3 years)

Provided operational coaching and training for 42 salons, improving service quality, sales, and compliance via in-salon and classroom education and quality assurance visits.

Quality Assurance Staff Development Sales Coaching & Compliance Retail Sales

Retail Account Manager

Bare Minerals

Jan 2015 - Jan 2018 (3 years)

Managed a $9M territory across Ulta, Macy's, and Sephora, leading a 15-person team to drive promotional activations and improve inventory flow and sales velocity.

Account Management Event Execution Team Leadership Merchandising Sales Forecasting Inventory Management Promotion

Territory Sales Representative

GTM Sportswear / Champion

Jan 2013 - Jan 2014 (1 year)

Built apparel programs for schools and organizations, surpassing territory sales goals through repeatable outreach, pipeline management, and contract renewals.

Pipeline Development Client Acquisition Contract Negotiation Account Management Lead Conversion Relationship Management

Recruitment & Development

Everest College / Grand Canyon University

Jan 2011 - Jan 2013 (2 years)

Delivered 600+ seminars annually and ranked #2 nationally for seminar conversions and lead generation, building partnerships to expand enrollment pipelines.

Recruitment Lead Generation Seminar Delivery Partner Development Public Speaking

Director of Corporate Training

Custom Cuts, Inc.

Jan 2003 - Jan 2004 (1 year)

Led a corporate culture and training transformation across 42 salons, increasing retail sales from 5% to 14% and boosting service ticket averages significantly within 15 months.

Corporate Training Change Management Curriculum Development Leadership Development Salon Operations Performance Improvement

Educational Sales Manager

Matrix Essentials, Inc.

Jan 1996 - Jan 2003 (7 years)

Directed education and sales strategy across distributor networks, leading a 30-member education team and planning the region's largest hair show for six consecutive years.

Education Management Sales Strategy Team Leadership Event Planning Training Delivery Market Development