Laura Freund
@laurafreund
Seasoned franchise operations leader with expertise in scaling networks.
United StatesWhat I'm looking for
With over a decade of experience in franchise operations, I have honed my skills in developing high-performing franchise networks and driving profitability. My journey has been marked by a commitment to fostering strategic alignment across cross-functional teams, ensuring that every franchisee is equipped for success. I am a certified Profit Lab Facilitator and an AC Inc certified Field Coach, which has further enhanced my ability to build trust and performance within diverse franchisee portfolios.
In my current role as a Franchise Business Consultant at Ellie Mental Health, I developed a strategic planning tool that has been integrated into new franchisee training, significantly enhancing goal-setting processes. My previous experience as an Operations Manager at Threshold Brands allowed me to provide ongoing coaching to over 60 franchisees, resulting in a notable increase in net profit. I pride myself on my ability to collaborate effectively with teams and implement innovative solutions that drive operational excellence.
Experience
Work history, roles, and key accomplishments
Franchise Business Consultant
Ellie Mental Health
Jun 2024 - Present (1 year)
Developed and implemented a 12-month strategic planning tool for new franchisee training, enhancing goal-setting and driving accountability. Collaborated cross-functionally to design and deliver financial acumen training, elevating understanding of financial performance and profitability. Facilitated profit-focused case studies and acted as a liaison, fostering alignment and ensuring brand integri
Operations Manager
Threshold Brands
Jan 2022 - May 2024 (2 years 4 months)
Provided ongoing coaching and strategic support to over 60 franchisees, ensuring adherence to brand standards and promoting operational excellence. Pioneered profitability-focused peer groups, increasing net profit by 3% across all locations within three months. Developed comprehensive franchise proformas and partnered with marketing to enhance local visibility and sales.
Franchise Business Consultant
Threshold Brands
Oct 2021 - Jan 2022 (3 months)
Redefined business models with the Brand President, significantly improving unit-level profitability. Led the successful roll-out and integration of new field service software, optimizing operational workflows and streamlining franchisee onboarding. Created and enforced a new Standard Chart of Accounts, enhancing financial transparency and benchmarking.
Franchise Business Consultant
Anytime Fitness
Jul 2016 - Oct 2021 (5 years 3 months)
Provided consultative support to over 100 franchisees across North America and Canada, increasing unit-level profitability through financial reviews and strategic business planning. Developed and led comprehensive sales training programs for new franchisees, ensuring operational success. Additionally, led financial acumen training for the Franchise Business Consultant team, enhancing overall exper
Education
Degrees, certifications, and relevant coursework
UWUniversity of Wisconsin-Stout
Bachelor of Science, Business Administration
Obtained a Bachelor of Science in Business Administration with a minor in Health and Fitness. This comprehensive program provided a strong foundation in business principles and specialized knowledge in the health and fitness industry.
Availability
Location
United StatesAuthorized to work in
Job categories
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