At Exverus Media, I managed approximately $5M in annual paid social media spend across campaigns on Meta, Instagram, TikTok, Snapchat, Pinterest, and Reddit. I served as the paid social lead for four client accounts, developing strategies and managing campaigns from planning through optimization and reporting.
I translated campaign performance into client-facing reports, presentations, and recommendations, and conducted A/B testing across audiences and creative. I also supported and mentored junior team members through campaign training, platform education, and troubleshooting.
