Open to opportunities

Sam White

@samwhite1

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Results-driven social media specialist focused on data-driven growth.

United States

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What I'm looking for

I am seeking a mid-level digital marketing role where I can own paid social campaigns, apply data-driven optimization, collaborate cross-functionally, and drive measurable brand growth within an innovative, growth-oriented team.

I am a results-driven social media specialist with over five years of hands-on experience in ad trafficking, campaign optimization, and insight reporting across platforms such as Meta, LinkedIn, and TikTok. I combine technical platform expertise with a strategic, data-driven approach to boost audience engagement and maximize ROI.

At Havas Media, I executed multi-platform campaigns, monitored KPIs, and produced structured insight reports that informed optimizations and strategic recommendations. I collaborate cross-functionally to manage full campaign lifecycles and have a proven track record of managing budgets and delivering creative, impactful campaigns.

I hold a BA in Social Media Marketing & Digital Strategies and certifications including Meta Certified Media Buying Professional and LinkedIn Marketing Solutions Fundamentals. I prioritize measurable results, creative problem solving, and continuous improvement to drive brand growth.

Experience

Work history, roles, and key accomplishments

Social Trader

Havas Media

Jan 2021 - Jul 2025 (4 years 6 months)

Executed ad trafficking and campaign optimization across Meta, LinkedIn, TikTok, Pinterest, and Snapchat, improving delivery and audience engagement while producing insight reports with strategic recommendations for clients.

Campaign Optimization Reporting Audience Targeting KPI Analysis

Social Media Intern

Agency Abron

Oct 2020 - Dec 2021 (1 year 2 months)

Developed and published organic social content, created creative decks for brand storytelling, and managed content calendars using Canva and Hootsuite to increase follower interaction and alignment with client objectives.

Content Strategy Canva Hootsuite Organic Social Copywriting Storytelling Social Analytics

Audio Production Intern

WCRX

Oct 2019 - Jan 2020 (3 months)

Performed audio production, mixing, and editing using Pro Tools, maintained studio equipment, coordinated recording schedules, and collaborated with producers to deliver polished audio content.

Pro Tools Audio Editing Mixing Audio Production Quality Assurance

Education

Degrees, certifications, and relevant coursework

Columbia College Chicago

Bachelor of Arts, Social Media Marketing & Digital Strategies

Bachelor of Arts in Social Media Marketing & Digital Strategies with coursework and practical training focused on digital strategy, social media campaigns, and content creation.