At TikTok US (ByteDance US), I develop media plans around client goals, KPIs, and budgets, then optimize campaigns for performance and ROAS. I scaled total attainment for a midmarket book of business from $12M in 2022 to $28M in 2024.
I lead split-test initiatives across creatives, landing pages, bidding strategies, attribution models, and audience targeting. I also guide client marketing and IT teams through pixel Events API setup and was recognized as a Signals Subject Matter Expert in 2026.
At Meta, Inc., I supported concurrent new-product tests and recruited and onboarded advertisers for alpha and beta programs. I partnered across teams on campaign launches and reporting, and translated product UX findings into recommendations for subsequent testing.
At Merestone Productions, I implemented an SEO strategy that doubled lead submissions and generated $370K in new business revenue within six months. I also launched a social editorial calendar that grew engagement 33% in four months.
