Tapan Dutta

I am a results-oriented Product Manager with 2 years of experience at India's leading Non-Banking Financial Company (NBFC). My expertise lies in building innovative financial products that enhance accessibility and inclusivity in the financial services sector. I have a proven track record of leveraging performance marketing strategies to drive digital business growth and establishing long-term B2B partnerships that strengthen market presence and scalability.

At CleverTap, I led digital marketing initiatives for the Bajaj Finserv App, managing go-to-market strategies and optimizing performance through data analysis. My efforts boosted monthly active users (MAUs) and daily active users (DAUs) by 10% through targeted campaigns. I also played a key role in launching a cashback program that increased user engagement by 10%, demonstrating my ability to drive results through strategic partnerships and innovative solutions.

My educational background includes an MBA in Business Analytics & Marketing and a B.Tech in Computer Science & Engineering. I have successfully collaborated with cross-functional teams to develop end-to-end business solutions while ensuring compliance with regulatory guidelines. I am passionate about creating impactful financial products and am eager to contribute to a dynamic team focused on innovation and growth.