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Divyanshu User

@divyanshuuser5

Content Lead at TATA INDIAN INSTITUTE OF SKILLS, building B2B campaigns and content operations that connect audience acquisition with business objectives.

India

Message

At TATA INDIAN INSTITUTE OF SKILLS, I lead B2B content operations, from strategy and editorial planning through campaigns and multi-channel delivery. I develop executive communications and lead content for seminars, leadership events, and CXO/CEO summits.

At WebBee Global, I led B2B SaaS content across technical documentation, product-led content, and SEO. I delivered 60+ technical documents and API guides that reduced average developer onboarding time by 30%, and my SEO work generated 40% organic traffic growth.

On Turing.com’s Amazon project, I engineered and evaluated prompts and AI-generated outputs using SFT and RLHF methodologies. I also created and reviewed structured LLM training datasets, assessing output quality against defined criteria.

Experience

Work history, roles, and key accomplishments

Current

Content Lead

Current

Tata Indian Institute of Skills

Jul 2025 - Present (1 year 3 months)

Lead end-to-end B2B content operations, owning content strategy, editorial planning, campaigns, workflows, and multi-channel marketing execution. Develop CXO communications, thought leadership, and B2B marketing collateral.

Content Strategy Editorial Planning Campaign Management Stakeholder Coordination Multi channel Marketing SEO Strategy Keyword Research SERP Analysis LinkedIn Social Media Marketing Email Marketing WhatsApp Marketing Thought Leadership B2B Marketing

Content Consultant

Tata Indian Institute of Skills

Mar 2025 - Jul 2025 (4 months)

Provided content consulting services, likely involving content strategy and development for B2B audiences.

Technical Content Writer

WebBee Global

Apr 2023 - Mar 2025 (1 year 11 months)

Led B2B SaaS content across technical documentation, product-led content, and SEO assets. Delivered 60+ technical documents and API guides, reducing developer onboarding time by 30% and contributing to a 22% increase in domain authority.

Technical Writer API Documentation B2B SaaS SEO Strategy Keyword Research User Intent SERP Analysis Content Optimization Organic Growth Domain Authority Product Led Growth Thought Leadership Enterprise Marketing

Copy & Content Writer

Madhawk Events

May 2022 - Apr 2023 (11 months)

Planned and executed audience-led content across websites, blogs, social media, and campaigns. Executed SEO and organic audience-growth initiatives that increased social following from 400 to 6,800, delivering approximately 1,600% growth within eight months.

Content Strategy Copywriting SEO Audience Research Competitive Analysis Social Media Marketing Brand Consistency Campaign Management

Copywriter

Waffle-O-Clock

Jun 2021 - May 2022 (11 months)

Developed brand, campaign, and conversion-focused content across digital channels. Supported franchise-focused marketing communications and targeted content campaigns that contributed to 10% growth in the franchise network.

Copywriting Brand Marketing Campaign Content Digital Marketing SEO Audience Research Localized Communications Franchise Marketing

Education

Degrees, certifications, and relevant coursework

TuteDude

Performance Marketing, Performance Marketing

Completed Performance Marketing certification from TuteDude in September 2026.

Outskill.io

AI Mastermind, AI

Completed AI Mastermind certification from Outskill.io in September 2025.

HubSpot Academy

SEO Certification, SEO

Completed SEO Certification from HubSpot Academy in December 2024.

Great Learning

Project Management Certification, Project Management

Completed Project Management Certification from Great Learning in October 2024.

Indira Gandhi National Open University

Master of Arts, Sociology

Master of Arts in Sociology from Indira Gandhi National Open University, completed in 2023.

LinkedIn Learning

ChatGPT Prompts for Small Businesses, AI

Completed ChatGPT Prompts for Small Businesses from LinkedIn Learning in August 2023.

MyCaptain

Certificate in Content and Copywriting, Content and Copywriting

Completed Certificate in Content and Copywriting from MyCaptain in September 2023.

National Institute of Food Technology Entrepreneurship and Management

Bachelor of Technology, Food Technology and Management

Bachelor of Technology in Food Technology and Management from the National Institute of Food Technology Entrepreneurship and Management, completed in 2017.