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Indrila Saha

@indrilasaha

Content Marketing Lead at Infojini Consulting, shaping Data & AI SaaS content and driving brand citations across AI search platforms.

India

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At Infojini Consulting, I own the global B2B SaaS content marketing strategy across Data & AI services and solutions. I’ve developed a high-intent asset library to support outbound pipelines and inbound lead capture.

I’ve implemented Generative Engine Optimization frameworks that drove brand citations across Perplexity, ChatGPT, and Google AI Overviews. I also direct organic content distribution and executive thought leadership across LinkedIn and digital channels.

At vSplash Tech Labs, I supervised and mentored a multidisciplinary creative team serving GoDaddy’s global small-business client portfolio. I designed AI-assisted content workflows and partnered with GoDaddy stakeholders through Jira to align editorial schedules with campaign targets.

Earlier, at Turing, I governed editorial standards for developer-focused B2B SaaS content and structured FAQ repositories for featured snippets and answer engine optimization. At ThirdEye DataAnalytics, I produced technical content and sales collateral for big data, analytics, and SaaS solutions.

Experience

Work history, roles, and key accomplishments

Current

Content Marketing Lead

Current

Infojini Consulting

Nov 2025 - Present (11 months)

Owns and orchestrates global B2B SaaS content marketing strategy for Data & AI services. Implements structured Generative Engine Optimization frameworks to drive brand citations across LLM-powered platforms.

Content Marketing Generative Engine Optimization B2B SaaS Data and AI Editorial Strategy LinkedIn GA4 Google Search Console SEMrush WordPress Jira AI Workflows

Team Lead – Social Media Content Management

vSplash Tech Labs

Oct 2023 - Nov 2025 (2 years 1 month)

Spearheaded a multidisciplinary creative team servicing GoDaddy's global small-business client portfolio. Designed and deployed automated, AI-assisted content production workflows using LLM pipelines.

Social Media Management Content Production AI Workflows LLM Jira A B Testing Team Leadership Analytics

SEO Content Editor

Turing

May 2022 - Oct 2023 (1 year 5 months)

Governed editorial standards and technical accuracy across Turing's developer-focused B2B SaaS content engine. Structured advanced FAQ repositories and informational hubs targeting Google Featured Snippets and AEO protocols.

SEO Editorial Management E E A T AEO Semantic SEO Clustering Technical Writer Content Strategy

Senior Technical Content Writer & Editor

ThirdEye Data Analytics

Jul 2019 - Apr 2022 (2 years 9 months)

Owned end-to-end technical content production for big data, analytics, and SaaS solutions. Overhauled bottom-of-the-funnel sales enablement collateral including white papers and case studies.