At CraftifAI, I own the marketing function for domain-specific AI agents in embedded engineering, leading a team of four and an INR 5 crore budget. I built acquisition from zero to 80 marketing qualified leads per month through SEO, AEO, GEO, technical content, developer marketing, enterprise dinners, and hackathons.
Previously at Amazon, I launched Amazon Clinic to 125,000 paid users in three months, managed INR 6 crore in annual paid media, and built campaigns that grew high-propensity audiences by 50% and new-to-category conversions by 30%.
I've also led Alexa and Smart Home performance marketing at 3–3.5X return on ad spend, secured INR 12 crore in partner investment, and drove growth through Google Ads, Meta Ads, Amazon Ads, product launches, and partner campaigns.
