Dishant Munjal

First marketing hire owning the full marketing function and budget, building brand, content, community, events, organic discovery, and developer go-to-market from zero with a team of four and INR 5 crore annually. Designed organic discovery strategy across SEO, AEO, and GEO, delivering 80 marketing qualified leads per month.

Managed an INR 6 crore annual paid media budget across SEO, SEM, Amazon Ads, and owned properties, scaling delivery to 2 million daily impressions and lifting click-through rate from 0.5% to 3.75%. Led go-to-market for Amazon Clinic, acquiring 125,000 paid users in 3 months.

Ran Meta performance campaigns for Echo devices at 3 to 3.5X return on ad spend, producing a 30% conversion lift and 20% month-on-month sales growth during campaign periods. Scaled the Pay with Alexa campaign across Google Ads, Meta Ads, and Amazon Ads to a 9X increase in impressions and clicks.

Acquired 98 new clients across premium and luxury segments, contributing to INR 60 crore of revenue growth. Built order fulfilment and milestone tracking processes that shortened delivery timelines on large-scale projects by 10%.

Executive MBA in Marketing, completed alongside full-time role at Amazon.

Bachelor of Commerce (Honours) in Marketing, followed by full-time preparation for the UPSC Civil Services Examination from 2017 to 2019.