At Yellow, a women's health startup, I led user research and turned what users shared into content themes and growth ideas for product positioning and digital channels. I built a regular user-listening system using interviews, note tagging, and theme mapping to inform product and content decisions.
At NAFED India, I managed campaign timelines, assets, and approvals across programmes, and maintained performance dashboards and reports for senior management. Earlier, I researched consumer behaviour at TechnoServe India and Nuziveedu Seeds, writing insights to support brand, marketing, and campaign decisions.
