Open to opportunities

Palak Patel

@palakpatel2

Message

I’m a digital marketing & research analyst turning data into campaign insights for smarter decisions.

India

Message

What I'm looking for

I’m looking for a role where I can combine marketing analytics with market research—building Tableau/Power BI dashboards and translating insights into measurable campaign growth through strong cross-functional collaboration.

I’m a results-driven Digital Marketing & Research Analyst with 2.5+ years of combined experience across research, campaign performance analysis, market trend monitoring, and content strategy. In my current role, I’ve led end-to-end data acquisition for 10+ research projects by designing surveys, conducting interviews, and leveraging digital databases to inform client marketing strategies.

I build data dashboards and visualizations in Tableau and Power BI to communicate market trends, customer behavior patterns, and KPI performance to stakeholders. I also conduct competitor benchmarking and qualitative/quantitative research (focus groups and in-depth interviews), and I apply data validation protocols to maintain 100% accuracy and consistency across datasets.

Experience

Work history, roles, and key accomplishments

Current

Research & Marketing Analyst

Current

Maction Consulting

Jan 2024 - Present (2 years 6 months)

Led end-to-end data acquisition for 10+ research projects, including survey design, interviews, and use of digital databases to inform client marketing strategies. Built Tableau/Power BI dashboards, conducted competitor benchmarking and market trend analysis, and supported quantitative and qualitative research.

Survey Design Interviewing Databases Tableau Power BI Trend Analysis Competitive Benchmarking Data Validation Focus Groups In Depth Interviews Digital Dashboards Qualitative Research Quantitative Research

Digital Marketing Intern

Uniq Synergy

Jun 2023 - Aug 2023 (2 months)

Supported planning and execution of integrated marketing campaigns across digital and traditional channels, including social media, email, and content platforms. Monitored CTR/engagement/ROI KPIs, created marketing content, and produced competitor and market research reports.

Integrated Marketing Campaigns Social Media Email Marketing Content Creation KPI Reporting CTR Engagement Metrics ROI performance reporting Competitor Research Market Research Copywriting Newsletter And Blog Writing Editing

Research Assistant

Cannybrains Technologies Pvt. Ltd.

May 2022 - Aug 2022 (3 months)

Conducted market research to identify industry trends, consumer behavior insights, and competitive landscape dynamics. Collaborated with cross-functional teams to align research findings with business and campaign goals.

Market Research Consumer Research Competitive Landscape Cross Functional Collaboration

Research Assistant

Ahmedabad University

Nov 2021 - Mar 2022 (4 months)

Collected, organized, and validated primary research data for academic and applied research projects. Conducted literature reviews, synthesized findings into reports and presentations, and assisted in developing research methodologies including survey instruments and study design frameworks.

Data Validation literature review Reporting And Presentations

Volunteer

Prabhat Education Foundation

May 2021 - Dec 2021 (7 months)

Developed lesson plans and organized educational workshops for underprivileged communities. Supported communication and program planning through educational activities.

Lesson Planning Educational Workshops Program Planning