Open to opportunities

Caroline WANG

@carolinewang1

Message

I build beauty product portfolios and campaigns that turn consumer insight into hero franchises.

United States

Message

What I'm looking for

I'm looking to lead product, portfolio, and brand-building work where consumer insight can shape hero products, retail storytelling, and culturally relevant growth across global markets.

I'm leading U.S. and EU product and portfolio strategy at LUMINANCE MILANO, developing clean hybrid skincare-makeup innovations and preparing the brand for leading European retailers.

Across NARS, M·A·C, and Dove, I've owned color-category strategy, localized global franchises for China and Hong Kong, built 360° campaigns, and created gifting and product bundles that connect cultural relevance with commercial performance. At M·A·C, franchise-focused strategy and localized storytelling helped secure the #1 market position in China and achieve 70% share of the total brand.

I began as an early HEDONE team member, building its marketing and product infrastructure from zero—from brand identity and category architecture to hero SKU selection, social commerce, and retail storytelling.

Experience

Work history, roles, and key accomplishments

Current

Global Product Head

Current

Luminance Milano

Jun 2025 - Present (1 year 2 months)

Lead product and portfolio strategy for Western markets, developing hybrid skincare-makeup innovations aligned with clean beauty trends. Oversee brand entry into top European retailers and partner cross-functionally to align brand vision with commercial performance.

Product Strategy Portfolio Management NPD Clean Beauty Market Entry Cross functional Leadership Digital Tools

Senior Product Manager

NARS (Shiseido)

Apr 2024 - May 2025 (1 year 1 month)

Owned P&L and end-to-end franchise and campaign strategy for NARS China and Hong Kong across the full color category. Curated and localized pillar franchise ranges, directed localized campaign ideation, and built gift-set bundles for physical retail and social commerce.

P&L management Product Strategy Localization Portfolio Planning Campaign Management Digital Tools

Consumer Engagement Manager

M·A·C (Estée Lauder)

May 2021 - May 2023 (2 years)

Restructured the full color category investment matrix, achieving 70% share in total brand and securing the #1 market position in China. Oversaw full product lifecycle and led 360° campaign development across digital, social, retail, and OOH touch-points.

Category Management Lifecycle Campaign Development Omni Channel Marketing Storytelling Cross functional Coordination

Function Manager

M·A·C (Estée Lauder)

May 2021 - May 2023 (2 years)

Category Management Lifecycle Campaign Development Omni Channel Marketing Storytelling Cross functional Coordination

Assistant Brand Manager

Dove (Unilever)

Oct 2019 - May 2021 (1 year 7 months)

Led brand repositioning and new product introduction strategy targeting young generations. Conceived and launched GenZ co-branded SKUs, delivering a 500% increase in engagement and shifting brand perception among younger consumers.

Brand Management Product Launch T Mall Activations

Marketing Supervisor

Hedone

Sep 2016 - Oct 2019 (3 years 1 month)

Built the brand's entire marketing and product infrastructure from scratch, establishing brand identity, visual language, and category positioning. Led end-to-end NPD pipeline and directed influencer and social commerce strategy.

Brand Building Marketing Strategy Product Development NPD Influencer Marketing Social Commerce Content Strategy Cross functional Coordination