Dianna Metzler

At GE Appliances, I serve as a frontline voice across social channels, engaging audiences in real time to build trust and loyalty. I spot cultural moments and consumer conversations, then turn those insights into proactive engagement strategies.

I partner with marketing and product teams to make campaigns social-first and culturally relevant, using analytics dashboards and CRM tools to refine messaging and measure performance.

Previously at MyUSA Credit Union, I executed social strategy across Instagram, Facebook, and LinkedIn. I grew engagement by 30% through culturally informed campaigns, creator partnerships, and trend-driven content, supported by audience insights, competitor analysis, and social listening.

My earlier work in benefits administration, marketing support, and auto claims strengthened my ability to communicate empathetically, manage high-volume interactions, and create brand-consistent experiences.