Open to opportunities

Diane Matyas

@dianematyas

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Executive leader specialising in partnerships, business development, and scaling teams globally.

Canada

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What I'm looking for

I seek senior roles where I can build strategic partnerships, scale revenue, lead multidisciplinary teams, and drive market expansion with impact.

I am an executive with over 25 years of experience building strategic partnerships, launching ventures, and growing revenue across Canada, the USA and the Caribbean. I have a proven track record raising over $1M+ ARR, managing 100+ direct reports, and securing high-profile partnerships with organizations such as Walmart, BMO, Target and World Vision.

As a serial entrepreneur and founder of multiple ventures (including Westmount Business Connections, International Women’s Day Waterloo, SportFitz Inc., DNA Everyday Global), I lead cross-functional teams to design, market and sell technology and services into travel, insurance, sports safety, retail and nonprofit sectors. I have directed engineering teams, overseen product development for wearable sensor technology, and coordinated large-scale sales and sponsorship initiatives.

I deliver measurable business growth through strategic partnership management, corporate communications, event and sponsorship leadership, and channel development. I seek opportunities where I can leverage my experience in business development, sales leadership and program scaling to drive impact and revenue for mission-driven or growth-focused organisations.

Experience

Work history, roles, and key accomplishments

Current

Founder / CEO

Current

DNA Everyday Global

Jan 2020 - Present (5 years 8 months)

Coordinate sales of technology into travel, tourism and insurance sectors and build partnerships with tourist boards, industry and technology partners to drive commercial adoption and channel growth.

Partnership Management B2B Sales Stakeholder Engagement Strategic Partnerships Business Development

Current

Poll Supervisor

Current

Elections Ontario / Elections Canada

Jan 2020 - Present (5 years 8 months)

Lead advanced-poll and election-day teams, supervising APTDROs/APDROs/DROs and IAs while coordinating with electors, scrutineers and candidates to ensure compliant, efficient voting operations.

Team Leadership Election Operations Staff Training & Compliance Process Management Crisis Response

Current

Travel Agent / Insurance Advisor

Current

Trevello Travel Group

Jan 2015 - Present (10 years 8 months)

Research, book and execute global travel for events and leisure while creating content and media campaigns and partnering with vendors and tourism boards to promote travel and tourism.

Vendor Management Content Creation Partnership Marketing Campaign Management

Founder / CEO

SportFitz Inc

Jan 2016 - Dec 2020 (4 years 11 months)

Directed engineering team to design and deliver wearable safety sensor hardware/software, engaging sports organisations and enterprise partners and securing commercial agreements with telecom, technology and defence customers.

Hardware Development Product Management IoT B2B Sales Partnership Development Technical Leadership

Sales & Marketing Executive

Points In One

Jan 2015 - Dec 2015 (11 months)

Prepared and presented business proposals to engage loyalty program stakeholders and secured API integrations with major loyalty partners to support a new loyalty offering.

Loyalty Programs API Integration Business Development Market Research

Sales Executive

The Marco Corporation

Jan 2014 - Dec 2015 (1 year 11 months)

Engaged C-suite procurement, responded to RFI/RFP/RFQ and managed logistics and P&L for delivery of 13 service lines with a 500-person delivery team, meeting SLA and KPI targets.

Enterprise Sales P&L management Logistics Coordination Stakeholder Management

Marketing Coordinator

Canada's Ballet Jörgen

Jan 2013 - Dec 2014 (1 year 11 months)

Coordinated national publicity, community outreach and sponsorship development to grow ticket sales, workshops and donor support while managing media and distribution channels.

Marketing Communications Sponsorship Sales Media Relations Community Outreach Event Promotion

Production Team Leader

Productions-Plus (Target Canada Contract)

Jan 2012 - Dec 2012 (11 months)

Recruited, trained and managed brand ambassador teams and coordinated venue management for Target Canada recruitment events across multiple locations.

Recruitment Training Event Operations Brand Ambassador Logistics

Vice President, Business Development

The Power Suit Inc.

Jan 2010 - Dec 2010 (11 months)

Developed a weighted resistance suit product line, led funding applications for R&D and secured national retail and fitness partnerships to commercialise the offering.

Product Development Business Development Funding Applications Go To Market

Regional Manager

Consumer Concepts Inc.

Jan 1997 - Dec 1997 (11 months)

Recruited, trained and developed sales representatives for national retailers and led product launches and grand openings across multiple regional markets.

Regional Management Recruitment Sales Training Account Management Merchandising

Executive Director

Central Ontario Developmental Riding Program

Jan 1990 - Dec 1994 (4 years 11 months)

Generated over $1M through events and sponsorships, led marketing and PR efforts, and managed staff and 100 volunteers while overseeing fundraising, budgeting and strategic planning.