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Diana Rettob

@dianarettob

HubSpot CRM and revenue operations specialist who automated lead-to-close workflows and lifted hot-lead conversion and closing to over 10% in one month.

Indonesia

Message

What I'm looking for

My focus is revenue operations: less manual work, faster lead response, and a clean pipeline that helps teams close more with less effort.

I turn slow, manual lead handling into systems that run from first touch through sales close. Using HubSpot, Make.com, Clay, MailerLite, and AI, I automate lead capture and enrichment, nurture campaigns, scoring, follow-ups, and pipeline reporting.

At Interscale, I managed HubSpot CRM end-to-end for B2B lead generation and built drip campaigns that closed about 40 course enrolments from about 500 Revit leads. I also segmented leads by sector, managed deal pipelines, and created follow-up workflows and dashboards.

Experience

Work history, roles, and key accomplishments

CRM & Email Automation Specialist

BrightLead Marketing

Feb 2025 - Aug 2025 (6 months)

Managed lead databases using HubSpot CRM, built and executed email automation with Mailchimp, and supported sales teams with pipeline updates and reporting.

HubSpot Mailchimp Email Automation Lead Database Management Google Sheets Digital Forms Pipeline Management Reporting

Email Marketing & CRM Support

NextWave Digital Agency

Aug 2023 - Oct 2024 (1 year 2 months)

Supported email marketing and CRM operations for agency clients, created scheduled email campaigns, maintained contact records, and monitored campaign performance.

Email Marketing CRM Management Audience Segmentation Campaign Monitoring Reporting Marketing Coordination

HubSpot CRM Expert | AI Automation & B2B Lead Generation

Interscale

Managed HubSpot CRM end-to-end for B2B lead generation, built drip email campaigns that nurtured cold contacts into hot leads, and created automation workflows and dashboards to track pipeline health.

HubSpot B2B Lead Generation Drip Campaigns Lead Segmentation Deal Pipelines Marketing Automation Dashboard Reporting Follow up workflows