Open to opportunities

Carina Monheim

@carinamonheim

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Social media and marketing coordinator with strong content strategy, analytics, and community engagement skills.

United States

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What I'm looking for

I am seeking a collaborative marketing role where I can lead social campaigns, use analytics to drive growth, and contribute to creative strategy and audience engagement.

I am a results-driven social media and marketing coordinator with nearly five years of experience crafting content, managing community engagement, and optimizing campaigns across Instagram, TikTok, Facebook, and LinkedIn. I combine hands-on content creation with data-driven analysis to boost reach and engagement.

At Smith College I led high-impact Instagram initiatives generating tens of thousands of views and strong engagement rates; at Peloton and HelloFresh I supported large-scale TikTok campaigns and improved follower growth and campaign performance through careful timing, copywriting, and reporting. I have repeatedly demonstrated administrative rigor by maintaining content calendars, tracking KPIs, and improving campaign tracking accuracy.

I bring a proactive, detail-oriented approach and collaborative mindset, fluent English, German, and Spanish, Sprout Social and Google Analytics training, and a track record of measurable growth that helps teams connect with audiences and meet marketing goals.

Experience

Work history, roles, and key accomplishments

Social Media Manager

Smith College

Feb 2025 - Nov 2025 (9 months)

Led Instagram campaigns and events that generated over 79K impressions, including a single Reel with 48,506 views and initiatives achieving 15K+ Story views and 24,759 campaign views, improving engagement rates above benchmark.

Instagram Content Strategy Analytics Campaign Management Community Engagement Reporting Audience Development

Marketing Coordinator

Peloton

Mar 2024 - Aug 2024 (5 months)

Managed TikTok content and scheduling, supported creator takeovers that drove a post to 6M views, and contributed to a 13% follower growth through optimized posting and content development.

TikTok Video Editing Social Media Strategy Microsoft Office Copywriting

Social Media Coordinator

The Boston Beer Company

Mar 2023 - Aug 2023 (5 months)

Owned social engagement for Truly Hard Seltzer, grew Instagram followers by 25%, developed community strategies, and improved influencer selection to enhance campaign outcomes.

Community Management Instagram Facebook Social Strategy Analytics

Marketing Intern

HelloFresh

Jun 2022 - Mar 2023 (9 months)

Reviewed promotional TikTok ads with agencies, researched and evaluated influencers for fit, and improved campaign performance tracking accuracy by 30% using Facebook Ads Manager and Excel.

Facebook Ads Manager Excel Campaign Tracking Data Analysis

Social Media Content Coordinator

Colangelo & Partners

Nov 2021 - Feb 2022 (3 months)

Wrote and edited social copy, engaged audiences to grow client followers by 67%, and analyzed monthly KPIs with Sprout Social to inform strategy.

Community Engagement Sprout Social KPI Analysis Instagram Facebook Growth Strategy Content Editing

Marketing Assistant

Time Square Live Media

Jun 2021 - Sep 2021 (3 months)

Researched target demographics to improve campaign targeting, developed social media plans and KPIs, and prepared Google Slides for senior leadership presentations.

Audience Research Campaign Planning KPIs Google Sheets Google Slides Client Relationship Management Social Media Strategy

Digital Media Intern

WeAreAll Human

Nov 2020 - May 2021 (6 months)

Created event overviews and research reports for leadership, used social management tools to boost engagement, and delivered investigative content insights informing strategy.

Social Media Management Research Reporting Content Strategy Data Compilation

Student Campaign Contributor

University of Connecticut

Jan 2020 - May 2020 (4 months)

Contributed to a campaign that won a 2020 Telly Award by managing posting schedules and writing social copy for theAvon's social channels.

Campaign Management Scheduling Team Collaboration

Social Media Intern

Qnary

Mar 2019 - Jul 2019 (4 months)

Prepared Excel materials for presentations, researched potential clients on social platforms, and supported client relationship outreach to strengthen engagement.

Excel Twitter Research Relationship Management

Education

Degrees, certifications, and relevant coursework

University of Connecticut

Bachelor of Arts, Digital Media & Design

Activities and societies: Worked on a campaign for the Avon Theater resulting in a 2020 Telly Award; wrote and edited social media copy and managed posting schedules.

Completed a Bachelor of Arts in Digital Media & Design at the University of Connecticut, Stamford campus; coursework and projects included social media campaign work that contributed to a 2020 Telly Award-winning project.