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Dhruv ShukerchakyaDS
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Dhruv Shukerchakya

@dhruvshukerchakya

A sales and marketing expert with 15 years of experience in food, real estate & fashion industries.

India
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What I'm looking for

I’m looking to lead D2C and brand growth with strong sales, collaborations, branding, PR, and operations—partnering across India to scale franchises and commercial opportunities with measurable results and fast execution.

Dhruv Choudary

Growth, Business Expansion & Commercial Strategy Leader | Brand Scaling | Franchising | GTM | Partnerships

With 15+ years of experience across Food & Beverage, Hospitality, Retail, Media, PR and Consumer Brands, I specialize in helping businesses scale—from market entry and revenue acceleration to brand expansion and commercial transformation.

My career has been built around identifying growth opportunities, opening new markets, creating high-impact partnerships, leading commercial strategy, and building profitable businesses. I’ve worked across entrepreneurial ventures, consulting, and leadership roles with brands ranging from startups to established national companies.

Some of my key achievements include:

• Scaled franchise and business expansion for leading F&B and retail brands across India.
• Led commercial growth initiatives involving brands such as Starbucks, KFC, Sagar Ratna, Kapsons, Anytime Fitness and others through leasing, expansion and strategic partnerships.
• Helped brands including Sleepy Owl, Khoya and hospitality businesses accelerate growth through B2B distribution, branding, partnerships and revenue strategy.
• Generated industry-leading revenues as Category Head at Franchise India while expanding brands across multiple states.
• Built and managed businesses with teams of up to 70 people across multiple cities.
• Delivered award-winning activation campaigns for brands including Samsung and DLF during my tenure with MyFM.
• Co-founded a digital marketing company that managed reputation, communications and growth campaigns for corporate brands, public figures and major political personalities, including Jaipur Literature Festival.

My expertise spans:

• Business Growth Strategy
• Revenue & Commercial Leadership
• Market Expansion
• GTM Strategy
• Franchising & Licensing
• Strategic Partnerships & Alliances
• Retail & Real Estate Leasing
• Brand Strategy & Positioning
• Sales Leadership (B2B, B2C & Enterprise)
• P&L Management
• Marketing & Digital Growth
• Hospitality & Food Service Expansion

I enjoy working with founder-led businesses, PE-backed companies, high-growth startups and premium consumer brands that are looking to scale nationally or internationally.

Open to leadership opportunities including:
Chief Growth Officer • Head of Growth • Chief Business Officer • VP/Director - Growth • Commercial Director • Business Expansion Head • Strategic Partnerships • CEO (Growth Stage Businesses)

Experience

Work history, roles, and key accomplishments

SE

F&B Consultant

Self Employed

May 2021 - Feb 2023 (1 year 9 months)

Provided consulting across F&B growth, branding, operations, franchising, leasing, and sales/marketing. Supported multiple clients with menu curation, chef and vendor management, operations, branding, franchise development, and leasing/commercial mall consultation.

FI

Category Head – Food & Beverages

Franchise India

Jun 2019 - Apr 2021 (1 year 10 months)

Handled franchise sales for QSR/CDR/dine-in restaurant formats across multiple F&B brands. Drove regional expansion and achieved franchise revenue growth, including Lavazza’s Fresh and Honest Coffee Point kiosks and QSRs across North India.

DM

Co-Founder

Digital Mill

Jan 2011 - Jan 2014 (3 years)

Co-founded a digital marketing venture providing social media marketing and digital marketing services for corporate clients and political organizations. Delivered growth in client billables through SEO/SEM/AdWords and SMO/SMO-based execution, including crisis management for public profiles.

PR

Client Service Executive

Perfect Relations

Jan 2009 - Jan 2010 (1 year)

Supported client service and PR work including preparing content for monthly communications and authoring PR strategy and media release documentation. Worked with clients across multiple industries including consumer brands and media accounts.

Education

Degrees, certifications, and relevant coursework

Indian Institute of Management Jammu logoIJ

Indian Institute of Management Jammu

Digital Marketing Program (Online), Digital Marketing

2018 - 2019

Completed a Digital Marketing Program (Online) focused on digital marketing fundamentals and execution.

Kalinga University logoKU

Kalinga University

Master of Business Administration (MBA), Marketing and International Business

2016 - 2018

Earned an MBA specializing in Marketing and International Business, building business strategy and marketing expertise.

University Institute of Engineering & Technology, Panjab University logoUU

University Institute of Engineering & Technology, Panjab University

Bachelor of Engineering (Computer Science), Computer Science

2005 - 2009

Completed a Bachelor of Engineering in Computer Science, covering core engineering and computing fundamentals.

Tech stack

Software and tools used professionally

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