Dhruv Shukerchakya
@dhruvshukerchakya
A sales and marketing expert with 15 years of experience in food, real estate & fashion industries.
What I'm looking for
Dhruv Choudary
Growth, Business Expansion & Commercial Strategy Leader | Brand Scaling | Franchising | GTM | Partnerships
With 15+ years of experience across Food & Beverage, Hospitality, Retail, Media, PR and Consumer Brands, I specialize in helping businesses scale—from market entry and revenue acceleration to brand expansion and commercial transformation.
My career has been built around identifying growth opportunities, opening new markets, creating high-impact partnerships, leading commercial strategy, and building profitable businesses. I’ve worked across entrepreneurial ventures, consulting, and leadership roles with brands ranging from startups to established national companies.
Some of my key achievements include:
• Scaled franchise and business expansion for leading F&B and retail brands across India.
• Led commercial growth initiatives involving brands such as Starbucks, KFC, Sagar Ratna, Kapsons, Anytime Fitness and others through leasing, expansion and strategic partnerships.
• Helped brands including Sleepy Owl, Khoya and hospitality businesses accelerate growth through B2B distribution, branding, partnerships and revenue strategy.
• Generated industry-leading revenues as Category Head at Franchise India while expanding brands across multiple states.
• Built and managed businesses with teams of up to 70 people across multiple cities.
• Delivered award-winning activation campaigns for brands including Samsung and DLF during my tenure with MyFM.
• Co-founded a digital marketing company that managed reputation, communications and growth campaigns for corporate brands, public figures and major political personalities, including Jaipur Literature Festival.
My expertise spans:
• Business Growth Strategy
• Revenue & Commercial Leadership
• Market Expansion
• GTM Strategy
• Franchising & Licensing
• Strategic Partnerships & Alliances
• Retail & Real Estate Leasing
• Brand Strategy & Positioning
• Sales Leadership (B2B, B2C & Enterprise)
• P&L Management
• Marketing & Digital Growth
• Hospitality & Food Service Expansion
I enjoy working with founder-led businesses, PE-backed companies, high-growth startups and premium consumer brands that are looking to scale nationally or internationally.
Open to leadership opportunities including:
Chief Growth Officer • Head of Growth • Chief Business Officer • VP/Director - Growth • Commercial Director • Business Expansion Head • Strategic Partnerships • CEO (Growth Stage Businesses)
Experience
Work history, roles, and key accomplishments
Head of Brand
Khoya Delhi
Leads Khoya’s D2C business including e-commerce, sales, marketing, branding, digital marketing and PR. Manages B2B/B2C and retail sales channels including modern trade, wedding, corporate and retail sales.
F&B Consultant
Self Employed
May 2021 - Feb 2023 (1 year 9 months)
Provided consulting across F&B growth, branding, operations, franchising, leasing, and sales/marketing. Supported multiple clients with menu curation, chef and vendor management, operations, branding, franchise development, and leasing/commercial mall consultation.
Category Head – Food & Beverages
Franchise India
Jun 2019 - Apr 2021 (1 year 10 months)
Handled franchise sales for QSR/CDR/dine-in restaurant formats across multiple F&B brands. Drove regional expansion and achieved franchise revenue growth, including Lavazza’s Fresh and Honest Coffee Point kiosks and QSRs across North India.
Manager – Sales & Brand Activations
DB Corp Ltd.
Jun 2018 - Jun 2019 (1 year)
Designed client solutions and executed radio activations for 94.3 MyFM across Chandigarh, Punjab and Haryana. Managed major sponsorships and ATL/BTL/digital campaigns, including Samsung Mobile activations across four cities.
Director, Marketing & BD
Food Express
Jan 2014 - Jun 2018 (4 years 5 months)
Led sales and revenue targets ($1.5m) while managing a team of sales professionals across three cities. Secured catering tie-ups and tenders, and consistently delivered YoY growth with a high peak client base and repeat usage.
Co-Founder
Digital Mill
Jan 2011 - Jan 2014 (3 years)
Co-founded a digital marketing venture providing social media marketing and digital marketing services for corporate clients and political organizations. Delivered growth in client billables through SEO/SEM/AdWords and SMO/SMO-based execution, including crisis management for public profiles.
Executive, Ad Sales
Zee News Network
Jan 2010 - Jan 2011 (1 year)
Managed ad sales for ZEE News and ZEE Business TV channels, handling prospecting, sales pitches, deal conversions and client relationships. Closed approximately 30 deals and generated about $2m in ad revenue.
Client Service Executive
Perfect Relations
Jan 2009 - Jan 2010 (1 year)
Supported client service and PR work including preparing content for monthly communications and authoring PR strategy and media release documentation. Worked with clients across multiple industries including consumer brands and media accounts.
Education
Degrees, certifications, and relevant coursework
Indian Institute of Management Jammu
Digital Marketing Program (Online), Digital Marketing
2018 - 2019
Completed a Digital Marketing Program (Online) focused on digital marketing fundamentals and execution.
Kalinga University
Master of Business Administration (MBA), Marketing and International Business
2016 - 2018
Earned an MBA specializing in Marketing and International Business, building business strategy and marketing expertise.
University Institute of Engineering & Technology, Panjab University
Bachelor of Engineering (Computer Science), Computer Science
2005 - 2009
Completed a Bachelor of Engineering in Computer Science, covering core engineering and computing fundamentals.
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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