Open to opportunities

Mousam Kourav

@mousamkourav

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Digital Marketing Head specializing in SEO and performance ads to drive ROI and qualified leads.

India

Message

What I'm looking for

I’m looking for a role where I can own SEO and paid growth end-to-end, lead cross-functional execution, and build ROI-focused roadmaps that scale long-term organic visibility and qualified lead generation.

I’m a results-driven Digital Marketing Head with 5+ years of experience building and scaling organic and paid growth strategies across EdTech, SaaS, IT, Travel, and Marketplace businesses. I focus on improving rankings, driving qualified leads, and strengthening brand visibility through SEO (Technical + Off-Page) and performance marketing.

I lead end-to-end digital marketing strategies—planning and executing scalable growth frameworks centered on ROI, conversions, and long-term organic visibility. I manage multi-project roadmaps and coordinate across SEO, ads, content, and development teams to align marketing efforts with business goals.

In my roles, I’ve delivered measurable outcomes like ranking 2000+ keywords for international clients and improving domain authority (e.g., Weedx.io DA from 0 to 18 in 12 months). I’m hands-on with technical SEO (audits, indexing fixes, schema, Core Web Vitals, and site architecture) and paid campaigns (Meta Ads and Google Ads) with conversion tracking and audience targeting.

Experience

Work history, roles, and key accomplishments

Digital Marketing Head

IIFETECH

Jan 2025 - Jun 2025 (5 months)

Owned SEO and paid marketing initiatives for Travel industry platforms and B2B SaaS products, including technical audits, keyword strategy, content optimization, and off-page growth. Collaborated with developers to resolve crawl/indexing and Core Web Vitals issues, and executed link-building and digital PR campaigns generating 100+ high-quality backlinks.

Off Page SEO Link Building Lead Generation Conversion Tracking

SEO Manager & Content Strategist

Selnox Infotech

Jan 2021 - Dec 2024 (3 years 11 months)

Delivered SEO and content strategy for multiple international client websites, ranking 2000+ keywords across properties. Increased Weedx.io domain authority from 0 to 18 within 12 months and implemented deep technical SEO fixes including sitemaps, robots.txt optimization, structured data, and canonical corrections.

SEO Strategy Keyword Ranking Technical SEO Sitemaps Robots.Txt Canonicalization Google Search Console Google Analytics

SEO & Content Consultant

Freelance

Provided freelance SEO and content services, including content writing and link building for QaizenX and KwalitiX. Managed social media marketing and local SEO for Mithi Sweets & Restaurant, and created Meta Ads campaigns for Madhuban Resort.

Content Writing Link Building Local SEO Social Media Marketing Meta Ads SEO Strategy

Digital Marketing Head

Vyomedge

Led end-to-end digital marketing strategy across SEO, paid ads, and lead generation for multiple client and in-house projects, focusing on ROI, conversions, and long-term organic visibility. Managed cross-functional coordination between SEO, ads, content, and development teams to deliver scalable growth plans.