Devin Erickson-Sheehy

I am a results-driven product specialist and digital marketing professional with a strong background in product management, email marketing, and strategic content creation. My expertise lies in driving business growth within the iGaming sector through data-driven decision-making and online sales optimization. I have a proven track record of success, including achieving an impressive 83% year-over-year growth in e-commerce sales at Raketech by refining lead generation, retention, and pricing strategies.

In my role as a Product Marketing Specialist, I manage daily operations for multiple sports betting websites, collaborating closely with SEO managers, editors, and developers. I design targeted marketing campaigns through careful segmentation and journey mapping, ensuring that our messaging resonates with both active buyers and prospective customers. My previous experience as a Web Content Strategist at The Hoth allowed me to develop effective web content strategies that enhanced search engine performance and conversions, resulting in a 22% yearly increase in revenue through both paid and organic sources.