At Publicis Groupe, I execute and track integrated Disney+ marketing campaigns across Meta, TikTok, and YouTube in US, APAC, EMEA, and LATAM markets. I manage budget pacing and campaign timelines with agency teams and cross-functional stakeholders.
I coordinate creative briefings and checks, validate campaign assets, and led a creative strategy experiment measured through CTR and CPA. I also identified budget and audience inefficiencies and modelled reallocation strategies to improve cost-efficiency across campaigns.
I compile performance reports and competitor benchmarking insights using Looker Studio and Excel, and developed automation tools and data pipelines to streamline reporting and flag anomalies. I also built an AI-powered ad operations agent with LangGraph to monitor campaign data and model optimisation recommendations.
