Open to opportunities

Grishma Mahadik

@grishmamahadik

Message

I build and optimize paid media campaigns across Meta, Google, and Amazon.

India

Message

What I'm looking for

I'm looking to grow in performance marketing roles where I can plan, execute, analyze, and optimize paid media campaigns using data-driven insights across Meta, Google, Amazon, and other digital channels.

At White Rivers Media, I build media plans and manage campaign execution across Meta, Google, Amazon, and YouTube for brand and media clients. I track ROAS, CPC, CPV, CTR, CVR, reach, and spend to surface underperformance and support optimization.

I’ve set up Meta campaigns for ELLE India and monitored Amazon Sponsored Ads for Avène and Kaspersky, while producing weekly performance reports that enable data-backed decisions. At Oytra, I supported Meta and Google Ads and executed influencer campaigns that grew Instagram followers by 21%, from 19K to 23K, in three months.

My data science background strengthens my approach to media planning, analytics, reporting, audience targeting, and campaign performance.

Experience

Work history, roles, and key accomplishments

Current

Paid Marketing Intern

Current

White Rivers Media

May 2026 - Present (3 months)

Built full media plans across Meta, Google, and Amazon for multiple brand clients, managing budget allocation, targeting, and campaign pacing. Tracked Amazon Sponsored Ads for Avène and Kaspersky, monitoring ROAS, CPC, and spend to flag underperformance and drive optimisation.

Social Media

Oytra

Dec 2025 - Feb 2026 (2 months)

Executed influencer marketing campaigns for a D2C art brand, increasing Instagram followers by 21% (19K to 23K) within 3 months and managing 360+ influencer orders via Shopify. Coordinated end-to-end influencer campaigns, including creator outreach, negotiations, tracking, and performance analysis.

Influencer Marketing Shopify Meta Ads Google Ads Campaign Setup Audience Targeting Optimization Reporting Performance Analysis

Data Entry & Reporting Intern

Zedex Info Pvt. Ltd.

Sep 2024 - Feb 2025 (5 months)

Built Excel reporting dashboards (VLOOKUP, Pivot Tables) for large-volume datasets, maintaining data accuracy and preparing business reports to support decision-making. Managed and validated e-business datasets ensuring accuracy and operational efficiency across marketing workflows.

Excel Pivot Tables Data Validation Reporting Data Analysis