Looking for a job

Shreya Prasad

@shreyaprasad

Brand marketer at Performics, Publicis Groupe, who planned Airtel and Emami full-funnel campaigns and JBL festive campaigns with ₹5 crore+ budgets.

India

Message

What I'm looking for

I’m looking to move client-side to own a brand end to end: the consumer understanding, the positioning, and the plan that makes it pay back.

At Performics, Publicis Groupe, I planned and ran full-funnel digital campaigns for Airtel and Emami, translating brand and business objectives into channel plans across awareness, consideration and conversion. I also coordinated creative, analytics and buying teams, led a team of 4–5 day to day, and mentored junior planners.

At Havas Media, I planned and managed JBL festive campaigns with budgets of ₹5 crore and above across Meta, Google and Google Business Profile. I also planned campaigns for Sleepwell, Magicbricks and M3M, and used competitive research and post-campaign analysis to inform media strategy and recommendations.

I began at Autumn Grey, WPP, producing competitive analysis and market research for Sensodyne, Organic India and Mondelez, and writing creative briefs and contributing content ideas. I’m now looking to move client-side to own a brand end to end: the consumer understanding, the positioning, and the plan that makes it pay back.

Experience

Work history, roles, and key accomplishments

Brand Planning Associate

Performics, Publicis Groupe

Jan 2026 - Jul 2026 (6 months)

Planned and ran digital campaigns for Airtel and Emami across the full funnel. Converted brand and business objectives into channel plans spanning awareness, consideration and conversion.

Campaign Planning Full funnel strategy Client Management Team Leadership Mentorship

Media Planner – Executive

Havas Media

Oct 2023 - Dec 2025 (2 years 2 months)

Planned and managed JBL's festive campaigns with budgets of ₹5 crore and above across Meta, Google and GBP. Planned and executed full-funnel campaigns for Sleepwell, Magicbricks and M3M.

Performance Analysis Media Planning Campaign Management Meta Ads Google Ads Google Business Profile Competitive Analysis Campaign Analysis

Marketing Trainee

Autumn Grey, WPP

Jun 2023 - Oct 2023 (4 months)

Produced competitive analysis and market research for Sensodyne, Organic India and Mondelez, surfacing brand insights used in campaign planning. Wrote creative briefs and contributed content ideas for brand campaigns.

Creative Briefing Competitive Analysis Market Research Creative Briefs Content Ideation