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Juhi Sawant

@juhisawant

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Performance marketing professional at WPP Media (GroupM Media) who improved ROAS by 25% through campaign optimization.

India

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What I'm looking for

I'm interested in applying my analytical and marketing capabilities to product growth, channel development, and product marketing.

At WPP Media (GroupM Media), I managed paid digital campaigns for premium brands including Lancôme, Kiehl’s, and Kérastase across Google, Meta, and DV360. By optimizing campaigns and tracking performance, I contributed to a 22% CTR uplift for Kérastase, 17% lower CPA for Kiehl’s, and 20% lower CPM for Lancôme.

During my Executive Trainee role at WPP Media (GroupM Media), I managed and optimized campaigns for premium L’Oréal brands, focusing on conversions and return on ad spend. I tracked campaign metrics and used A/B testing and audience segmentation to improve effectiveness.

At JetSynthesys Pvt.Ltd., I supported brand strategy and market research for the Global e-Cricket Premier League (GEPL). I also contributed to sponsorship pitch decks and brand partnership proposals, and prepared social media analysis and performance reports.

I'm pursuing a PGDM in Marketing at N. L. Dalmia Institute of Management Studies & Research. My experience and interests include performance marketing, brand strategy, and applying marketing analysis to product growth, channel development, and product marketing.

Experience

Work history, roles, and key accomplishments

Brand Strategy Intern

JetSynthesys Pvt. Ltd.

Apr 2026 - Jun 2026 (2 months)

Supported brand strategy and market research for the Global e-Cricket Premier League (GEPL), monitoring industry trends, consumer insights, and competitor positioning in esports. Contributed to sponsorship pitch decks and brand partnership proposals for companies including Garnier, Samsung, Eeken, and Pearson.

Brand Strategy Market Research Competitive Analysis Sponsorship Proposals Social Media Analysis performance reporting

Executive – Performance Marketing

WPP Media (GroupM Media)

Aug 2023 - Apr 2024 (8 months)

Managed paid digital campaigns for premium brands including Lancôme, Kiehl’s, and Kérastase across Google, Meta, and DV360. Analyzed campaign performance and optimized key metrics, contributing to a 22% CTR uplift for Kérastase, 17% lower CPA for Kiehl’s, and 20% lower CPM for Lancôme.

Google Ads Meta Ads DV360 Campaign Optimization Performance Monitoring Data Analysis ROAS

Executive Trainee – Performance Marketing

WPP Media (GroupM Media)

Feb 2023 - Jul 2023 (5 months)

Managed and optimized digital campaigns for premium L’Oréal brands across Meta, Google, and programmatic platforms, focusing on conversions and return on ad spend. Tracked and analyzed CTR, CPC, CPA, and conversion rates; used A/B testing and audience segmentation to improve campaign effectiveness.

Meta Ads Google Ads Programmatic Advertising A B Testing Audience Segmentation CTR CPC CPA Conversion Tracking

Marketing Intern

WPP Media (GroupM Media)

Aug 2022 - Jan 2023 (5 months)

Selected for GroupM Nexus’s Mwizard2.0 internship program, gaining practical exposure to Google Ads, Google Analytics, Meta Ads, and DV360. Supported digital marketing activities for brands including Red Bull, Tata Play, Uber APAC, and L’Oréal.

Google Ads Google Analytics Meta Ads DV360 Digital Marketing