Roopkatha Sengupta
@roopkathasengupta
I run Amazon and Meta campaigns, turning behavioral insight into measurable growth and conversion outcomes.
IndiaWhat I'm looking for
I'm running live Amazon Sponsored Products and Facebook Ads campaigns through Kraftshala, managing targeting, creative testing, budgets, conversions, and ROAS. For a bedsheet brand, I generated Rs. 998 in revenue on a Rs. 700 budget, achieving 1.43x ROAS.
I bring psychology into marketing strategy through UX, go-to-market, and audience research projects for Uber and FinLit. I've built user-flow recommendations, personas, SEO content strategies, and phased awareness-to-conversion campaigns.
Experience
Work history, roles, and key accomplishments
Marketing Trainee
Kraftshala
May 2026 - Present (4 months)
Planned and managed Amazon Sponsored Products and Facebook Ads campaigns, tracking spend, conversions, and cost-efficiency metrics to inform budget allocation and optimization decisions.
Education
Degrees, certifications, and relevant coursework
St. Xavier’s University, Kolkata
Master of Arts, Psychology
2024 -
Pursuing a Master of Arts in Psychology at St. Xavier’s University, Kolkata, with an expected completion in June 2026.
The Neotia University
Bachelor of Science, Applied Psychology
2021 - 2024
Completed a Bachelor of Science in Applied Psychology at The Neotia University, South 24 Parganas, from 2021 to 2024.
South Point High School
High School Diploma
2006 - 2021
Attended South Point High School, Kolkata, from 2006 to 2021.
Forage
EA Product Management Job Simulation, Product Management
Completed the EA Product Management Job Simulation, developing KPI frameworks and data-driven presentations for a strategy RPG mobile game.
IBM
Project Management Fundamentals, Project Management
Completed Project Management Fundamentals certification from IBM in September 2025.
Internshala Trainings
Human Resource Management with AI, Human Resource Management
Completed a six-week intensive training on Human Resource Management with AI.
Jobaaj Learnings
Product Management Workshop, Product Management
Completed a Product Management Workshop.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Portfolio
behance.net/gallery/240508755Salary expectations
Skills
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