At WPP Media, I manage IKEA performance campaigns with a monthly spend of ₹9+ crore, running activity across Google and Meta. I also handle paid media strategy for brands including Britannia Industries.
I execute and optimize Google Ads and Meta Ads campaigns, using A/B testing, audience segmentation, keyword research, and negative keyword optimization to improve campaign performance.
At Prefigure Media, I managed Google Ads campaigns, built full-funnel PPC campaigns, and tested ads and landing pages. I monitored results in Google Ads and Google Analytics and adjusted campaigns to reduce CPC and improve ROAS.
Earlier, at Ascot Asia and De Nada Tecnologia, I worked across paid social and search, SEO support, website updates, and campaign reporting. I started at De Nada Tecnologia as an intern and moved into a full-time Executive role.
