deepanjana mitra

I've always believed the best marketing happens when a good business idea meets a great story. That's where I like to work: at the intersection of business, brand and storytelling.

I'm a 360-degree B2B marketer with 7+ years of experience across marketing strategy, go-to-market, ABM, demand generation, content, events and thought leadership. I currently lead Life Sciences marketing at Infosys across North America and Europe, working closely with sales and client stakeholders. Working across time zones, cultures and distributed teams is second nature.

What I enjoy most is balancing business and brand. I start with the business problem (the goal, the audience and what success looks like) and turn it into marketing that people want to engage with. B2B marketing can be commercially rigorous without losing the human element, and I like balancing brand building with pipeline, engagement and revenue objectives rather than treating them as separate worlds.

In my current role, I've managed approximately $1M in FY26 marketing investments supporting programs that influenced $1.2B in pipeline and $250M in closed-won business, generated 150+ SQLs through demand generation, and led ABM initiatives for strategic accounts. I also conceptualized and launched "Talking Breakthroughs," a thought-leadership podcast focused on executive visibility and the Life Sciences narrative, and have led marketing programs around Dreamforce and BioTechX.

Earlier, I worked in new-logo marketing, developing account-specific messaging and multi-channel programs for enterprise prospects. I began my career in strategy, planning and operations, which gave me a grounding in data and business performance.

I'm particularly interested in where B2B marketing is headed: the impact of AI, smarter customer intelligence, the evolution of ABM, and how brands can create more relevant, genuinely useful customer experiences.

Going forward, I'm looking for a global environment that brings together strategic, commercial and creative thinking. I'm particularly interested in B2B technology, SaaS, AI, Life Sciences and healthcare, and roles where marketing has a meaningful seat at the table when it comes to growth.

At heart, I'm a marketer who likes both sides of the equation: the numbers behind the business and the story that makes people care. I'm curious by nature, always looking for the insight behind a customer decision and the idea behind a campaign. I care about making work useful, not just visible!