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Nazia Ahmad

@naziaahmad

Director of Growth, Marketing and Revenue Operations at JBF Research, who grew enterprise pipeline by 85% through go-to-market partnerships and account-based marketing.

India

Message

At JBF Research, I direct go-to-market strategy, product positioning, and revenue operations for enterprise B2B SaaS clients. I use customer and competitive insight to shape launch playbooks and differentiated messaging.

I built sales enablement content, including case studies and pitch narratives, and used ChatGPT, Claude, and Jasper to accelerate content creation and campaign analytics. My work included go-to-market partnerships and account-based marketing that expanded enterprise pipeline by 85%.

At PROVAB TECHNOSOFT PVT. LTD, I owned product positioning and go-to-market campaigns across US, UK, APAC, and GCC markets. Product launches and campaigns drove 30% Net New ARR growth and expanded enterprise pipeline by 65%.

At Nanobi Data And Analytics Pvt Ltd, I led the development and launch of a plug-and-play ERP product, from concept through market entry. I translated its technical capabilities into customer-facing positioning and built early demand generation programs.

Experience

Work history, roles, and key accomplishments

Current

Director of Growth, Marketing and Revenue Operations

Current

JBF Research

Jul 2020 - Present (6 years 3 months)

Directs go-to-market strategy, product positioning, and revenue operations for enterprise B2B SaaS clients, using AI-enhanced demand generation and HubSpot automation to scale pipeline, ARR, and retention.

Go To Market Strategy Product Positioning Revenue Operations HubSpot AI Tools Demand Generation Sales Enablement Pipeline Management ARR Growth Customer Retention

Sr. Manager Business Strategy and Corporate relations

IITG Jobs Pvt Ltd

Mar 2020 - Jul 2020 (4 months)

Directed sales operations and business strategy while leading talent management and market analysis to strengthen client relationships and improve operational efficiency.

Sales Operations Business Strategy Talent Management Market Analysis Data Analysis Forecasting Budgeting Cross functional Leadership

IT Consultant

First Abu Dhabi Bank

Jul 2018 - Dec 2019 (1 year 5 months)

Managed enterprise SaaS platform initiatives and vendor onboarding while contributing to product messaging and onboarding flows that supported HubSpot lifecycle tracking.

Enterprise SaaS Vendor Onboarding Product Messaging HubSpot Jira Agile Change Management Project Delivery

Sr. Business Manager US/UK/APAC/GCC

Provab Technosoft Pvt. Ltd

Aug 2017 - Jul 2018 (11 months)

Owned product positioning and go-to-market campaigns across US, UK, APAC, and GCC markets, driving ARR and pipeline growth through demand generation and HubSpot lifecycle optimization.

Product Positioning Go To Market Strategy Demand Generation HubSpot Sales Enablement Pipeline Management ARR Growth International Sales Agile Delivery

Business Development Manager

Nanobi Data And Analytics Pvt Ltd

Mar 2015 - Jul 2017 (2 years 4 months)

Led the positioning, messaging, and demand generation behind the launch of a new plug and play ERP product, working across development, testing, research, and sales to drive its growth.

Product Positioning Messaging Demand Generation Go To Market Strategy Cross Functional Collaboration Market Research Product Launch

Customer Engagement/Administration

Infosys

May 2014 - Feb 2015 (9 months)

Managed customer engagement and account administration as an individual contributor within a marketing operations function, supporting campaign execution, content coordination, and data accuracy across client accounts.

Customer Engagement Account Administration Marketing Operations Campaign Execution SEO SEM Social Media Data Analysis Reporting

Business Development Manager

Technobizz Marketing Solutions Limited

Nov 2011 - Apr 2014 (2 years 5 months)

Collaborated with marketing, demand generation, and sales teams to run campaigns that grew the pipeline and contributed to overall revenue as an individual contributor.

Business Development Demand Generation Campaign Management Lead Generation Sales Pipeline Marketing Strategy Revenue Growth