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Parkash Singh

@parkashsingh

B2B marketing leader at Net Solutions who generated $2.5M in organic-sourced sales pipeline.

At Net Solutions, I owned inbound marketing, go-to-market planning and demand generation for B2B digital product engineering services. I generated $2.5M in organic-sourced sales pipeline within 12 months.

At Cogneesol, I led marketing for US-focused business process services, shaping brand positioning and go-to-market initiatives with leadership and sales. Organic traffic grew 500% in 11 months, and ABM through content syndication generated 200 MQLs.

At GroupM, I led media campaign teams and advised clients on strategy, budgets and channel planning. I handled Prudential’s app campaigns across Southeast Asia and delivered 10X ROAS for Nokia on Amazon and Flipkart.

At PrepLadder, I worked with product teams on acquisition, engagement and retention, including lifecycle automation and a referral programme. I also managed digital marketing at PTC Punjabi and GreenDust Pvt. Ltd., and I’m building Subtext, an AI tool for RevOps teams.

Experience

Work history, roles, and key accomplishments

Senior Digital Marketing Manager

Net Solutions

Jan 2025 - Jun 2026 (1 year 5 months)

Owned inbound marketing, go-to-market planning and demand generation for B2B digital product engineering services. Led industry and competitor research, ran industry-focused campaigns, and managed a team of 7-8 direct reports.

Inbound Marketing Go To Market Strategy Demand Generation Competitor Research SEO Content Marketing Webinars AEO Account Based Marketing CRM Funnel Analytics Team Leadership

Head of Marketing

Cogneesol

Jan 2023 - Sep 2024 (1 year 8 months)

Led the marketing function for US-focused business process services, including strategy, brand positioning, and demand generation. Managed external writers and consultants, and contributed to industry recognition through benchmarking work.

Marketing Strategy Brand Positioning Demand Generation Technical SEO Content Optimization Internal Linking Link Building ABM Content Syndication Event Marketing PR Team Leadership

Associate Director

GroupM

Nov 2020 - Nov 2022 (2 years)

Led media campaign teams and advised clients on media strategy, budget allocation, and channel planning. Handled app campaigns for Prudential across Southeast Asia and supported BMW new-business acquisition.

Media Strategy Budget allocation Channel Plan CRO Campaign Management Market Research Consumer Insights Customer Relationship Management

Digital Marketing Manager

PrepLadder

Jun 2017 - Aug 2020 (3 years 2 months)

Led digital marketing across user acquisition, engagement, retention, and brand building for an EdTech platform. Built event-based lifecycle automation and a referral programme, and integrated data for cohort analysis.

User Acquisition Engagement Retention Brand Building Lifecycle Marketing Referral Marketing Cohort Analysis Personalization Campaign Management Team Leadership

Digital Marketing Manager

PTC Punjabi

Jan 2016 - Apr 2017 (1 year 3 months)

Led social media and audience-engagement campaigns, working with programming, production teams, creators, and influencers to promote shows and events.

Social Media Marketing Audience Engagement Campaign Management Influencer Collaboration