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Dee Nikovic

@deenikovic

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Marketing operations specialist at HEXAGON who improved campaign deployment timelines by 45% with Wrike workflows.

United States

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At HEXAGON, I led end-to-end execution of global email and lifecycle marketing programs across AMS and LATAM using Salesforce Account Engagement Pardot. These programs supported lead nurturing, customer engagement, and 35% pipeline growth.

I implemented Wrike workflows that reduced campaign deployment timelines by 45%, and built dashboards to track engagement, lead funnel progression, conversion trends, and marketing ROI. I also designed segmented emails, landing pages, and automated journeys that increased demand generation and customer engagement by 15%.

At ZELIS, I supported multi-channel campaigns in Pardot and Salesforce CRM, including audience segmentation and A/B email testing. Coordinated social, paid media, and email campaigns increased brand awareness by 15%.

Earlier, I developed Salesforce reporting and pipeline insights at SHIFT HR Compliance and implemented HubSpot CRM workflows at TAIGLE LLC. At U.S.LEGAL SUPPORT, I coordinated marketing campaigns and events that contributed to a 25% increase in lead and sales generation.

Experience

Work history, roles, and key accomplishments

Senior Marketing Operations Specialist

Hexagon

Mar 2022 - Oct 2025 (3 years 7 months)

Led end-to-end execution of global email and lifecycle marketing programs across AMS and LATAM in Salesforce Account Engagement (Pardot), supporting lead nurturing, customer engagement, and pipeline growth of 35%. Implemented Wrike workflows for campaign planning and execution, improving cross-functional coordination and reducing deployment timelines by 45%.

Salesforce Account Engagement (Pardot)Salesforce Wrike Email Marketing Lifecycle Marketing Campaign Management Audience Segmentation Lead Nurturing Dashboard Reporting Campaign Analytics A B Testing Marketing Automation

Marketing Consultant

Zelis

Aug 2020 - May 2021 (9 months)

Supported multi-channel campaigns in Pardot and Salesforce CRM, contributing to campaign execution, audience segmentation, and performance optimization. Partnered with marketing stakeholders to develop and evaluate A/B email tests, using KPI results to refine messaging and improve engagement.

Pardot Salesforce Email Marketing A B Testing Campaign Management Social Media Paid Media Web Content Management Market Research

Marketing and Sales Coordinator

Shift HR Compliance

Apr 2019 - Oct 2019 (6 months)

Partnered with sales leadership to identify target audiences, support lead qualification efforts, and strengthen alignment between sales and marketing initiatives. Developed Salesforce reporting and pipeline insights for weekly stakeholder reviews, improving visibility into lead activity and campaign performance.

Salesforce Reporting Pipeline Analysis Email Marketing Webinar Coordination Content Development Sales Documents

Marketing Consultant

Jul 2017 - Jul 2019 (2 years)

Advised sales, jewelry, and childcare clients on digital marketing for growth. Led weekly social media campaigns to boost visibility and engagement and developed tailored marketing plans focusing on objectives and brand expansion.

Digital Marketing Social Media Marketing Marketing Strategy Brand Development

Marketing and Sales Manager

Taigle LLC

Mar 2017 - Jul 2017 (4 months)

Implemented HubSpot CRM workflows to manage prospect communications and customer outreach efforts, contributing to a 10% increase in sales performance. Coordinated weekly meetings with executive leadership and stakeholders to align priorities and review pipeline activity.

HubSpot Workflow Management Sales Coordination Marketing Collateral Stakeholder Management

Marketing and Sales Coordinator

U.S. Legal Support

Aug 2015 - Mar 2017 (1 year 7 months)

Researched and coordinated local events and CLE courses from start to finish, resulting in a 25% increase in lead and sales generation. Strategized and coordinated marketing campaigns to increase awareness and ROI, and managed all internal and external graphic design material using Adobe Creative Suite.

Event Planning Marketing Campaigns Adobe Creative Suite Salesforce Email Marketing Graphic Design

Marketing Specialist

Universal Gemological Laboratory

Jan 2014 - Aug 2015 (1 year 7 months)

Created a monthly schedule for the distribution of social media content across all channels, increasing organic and non-organic likes, followers, and online interactions. Created and distributed content and marketing campaigns throughout social media platforms, increasing sales by 40%.

Social Media Marketing Content Creation Facebook LinkedIn Twitter Pinterest Yelp Email Marketing

Marketing Administrative Assistant

Rider Insurance

Feb 2012 - Dec 2013 (1 year 10 months)

Supported marketing initiatives for an insurance organization through digital and in-person event planning designed to promote customer awareness and service offerings. Monitored website performance and customer behavior using Google Analytics, and executed approximately 90% of company email communications through Constant Contact.

Google Analytics Constant Contact Email Marketing Event Planning Market Research Competitive Analysis