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Deborah Praise

@deborahpraise

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I build high-performing social campaigns that grow audiences, revenue, and brand visibility.

Nigeria

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What I'm looking for

I'm looking for a role where I can lead data-driven social media and content campaigns, grow engaged communities, collaborate across teams, and deliver measurable brand and revenue results.

I lead social media and content campaigns that turn audience growth into measurable business results. Across paid social, community engagement, analytics, and brand messaging, I focus on improving ROI, engagement, and visibility.

At Pathfinder Consulting, I lead a cross-functional team delivering digital campaigns on time, within budget, and against KPIs. I developed paid social campaigns that achieved 40% ROAS, supported $300k+ in profit, and helped maintain a 95% client satisfaction rate.

Previously at DreamWorks Integrated Systems and Simon Says Drip, I managed multi-platform campaigns across Facebook, Instagram, Twitter, and LinkedIn. My work increased website traffic by 25%, online sales by 15%, and grew a social media page from 9,000 to 221,000 followers in 18 months.

I also bring project leadership experience from Fernhill, where I improved project completion rates by 45% and streamlined workflows with Asana and Trello. I enjoy using performance data, market research, and strong collaboration to create content strategies that deliver.

Experience

Work history, roles, and key accomplishments

Current

Social Media Lead / Content Strategist

Current

Pathfinder Consulting

Jul 2024 - Present (2 years 3 months)

Led a cross-functional team executing digital campaigns, ensuring on-time delivery and adherence to budget and KPIs. Developed paid social media campaigns achieving 40% ROAS and managed client relationships with a 95% satisfaction rate.

Social Media Strategy Paid Social Media Campaign Management Client Relations Data Analysis Team Leadership

Project Lead / Brand Designer

Fernhill

Sep 2022 - Jun 2024 (1 year 9 months)

Supervised a diverse team, increasing project completion rates by 45% and improving employee satisfaction and retention by 30%. Streamlined workflows using Asana and Trello, improving productivity by 20%.

Project Management Team Leadership Asana Trello Workflow Optimization Brand Design

Social Media Manager / Analyst

DreamWorks Integrated Systems

May 2021 - Sep 2022 (1 year 4 months)

Analyzed social media performance to improve engagement across Facebook, Instagram, Twitter, and LinkedIn. Created custom dashboards with Google Analytics, Sprout Social, and Hootsuite to track KPIs and ROI.

Social Media Analytics Google Analytics Sprout Social Hootsuite Market Research Content Strategy

Senior Social Media Manager

Simon Says Drip

Jul 2020 - Apr 2021 (9 months)

Managed multi-platform campaigns, increasing website traffic by 25% and online sales by 15%. Developed strategic content calendars for brand consistency and audience engagement, and mentored junior team members.

Social Media Management Campaign Management Content Calendar Mentorship Brand Consistency