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Damaris Ajayi

@damarisajayi1

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Digital Marketing Specialist at Tech Career Fastlane, building landing pages and running ads to drive course sales.

Nigeria

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At Tech Career Fastlane, I manage social media across Instagram, LinkedIn, and TikTok, and run paid campaigns to drive lead generation, course sales, and community growth. I track campaign performance and build and optimise landing pages.

At Digitek Global Limited, I managed social media strategy and advertising for a UK digital agency, achieving a 30x increase in audience engagement. I also created paid ad creatives, blog content, and brand storytelling assets.

Through my freelance practice, I’ve served clients across electronics, real estate, fashion, retail, and tech. Targeted campaigns, landing page optimisation, and funnel strategy helped raise client conversions by an average of 25%.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Tech Career Fastlane

Dec 2025 - Present (10 months)

Manage multi-platform social media presence and execute paid advertising campaigns across Meta, TikTok, and Google Ads. Track performance metrics and optimize landing pages to improve conversion rates.

Social Media Management Paid Advertising Meta Ads TikTokAds Google Ads Landing Page Optimization Analytics Lead Generation

Current

Freelance Digital Marketing Consultant

Current

Independent Practice

Jan 2022 - Present (4 years 9 months)

Delivered full-service digital marketing for clients across electronics, real estate, fashion, retail, and tech. Grew client conversions by an average of 25% through targeted paid campaigns and funnel optimization.

Digital Marketing Paid Advertising Meta Ads TikTokAds Google Ads Landing Page Design Funnel Optimization Graphic Design Social Media Management

Social Media & Digital Marketing Manager

Digitek Global Limited

Jan 2024 - Dec 2024 (11 months)

Owned end-to-end social media strategy and achieved a 30x increase in audience engagement within 12 months. Ran Meta and Google Ads campaigns, managed budgets, and produced high-converting ad creatives.

Social Media Strategy Community Management Meta Ads Google Ads Content Creation Brand Positioning performance reporting

Social Media Manager

Cardupsy Homes

Feb 2023 - Dec 2023 (10 months)

Developed and executed social media strategies to improve brand awareness for a Nigerian real estate brand. Designed and scheduled content, increasing audience engagement through storytelling and visual content.

Social Media Strategy Content Creation Copywriting Visual Design Lead Generation

Social Media & Marketing Associate

Skyline Digital Agency

Apr 2022 - Dec 2022 (8 months)

Supported campaign execution for lifestyle and e-commerce clients. Produced social media graphics and short-form video, improving engagement by 20% through content testing.

Social Media Management Content Creation Graphic Design Video Editing Content Calendar Planoly Buffer

Content Writer & Graphic Designer

Bending Waters

Jan 2021 - Dec 2021 (11 months)

Produced written content and visual assets to support brand communication and marketing goals. Created graphics, promotional materials, and copy aligned with brand identity.

Content Writing Graphic Design Copywriting Brand Identity Content Strategy