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Deborah Ukaegbu

@deborahukaegbu

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Creative, data-driven Social Media Manager focused on growing visibility, engagement, and conversions.

Nigeria

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What I'm looking for

I am seeking a role where I can lead data-driven social strategies, create high-converting content, collaborate cross-functionally, and drive measurable growth in a mission-driven team.

I am a creative and data-driven Social Media Manager with over three years of hands-on experience helping brands increase online visibility, engagement, and revenue. I design content strategies, craft persuasive copy, and launch performance-optimized campaigns across platforms.

I have managed multiple client accounts across industries, producing written and video content that drove lead generation, retention, and measurable sales uplifts. My campaigns have increased website traffic, boosted conversions, and improved ROI through targeted paid advertising and community-driven tactics.

I focus on analytics and trend research to inform strategy, using SEO, keyword research, and tracking to continuously optimize performance. I also bring strong cross-cultural communication, crisis response, and customer assistance skills to foster loyal communities and protect brand reputation.

I hold a B.Tech. and multiple industry certifications in social media management, virtual assistance, and LinkedIn marketing, and I am passionate about creating meaningful digital experiences that connect audiences and deliver business results.

Experience

Work history, roles, and key accomplishments

Social Media Manager

Teeth4tat Consulting Solution

Oct 2024 - Jul 2025 (9 months)

Managed over 10 social media accounts and implemented data-backed strategies that increased engagement 28%, followers 24%, website traffic 23%, leads 16%, and contributed to a 20% boost in client sales over 7 months.

Social Media Strategy Content Creation Copywriting Paid Advertising Analytics Community Management Video Production Campaign Management

Social Media Manager

Reskill Life Resources

Jan 2024 - May 2024 (4 months)

Produced video and written content and managed customer communications, growing lead generation 65%, retention to 70%, and platform engagement 30% through niche healthcare-focused social campaigns.

Content Creation Community Management Video Production Analytics Copywriting Trend Research Lead Generation Customer Support

Social Media Manager

Lilysoya Childcare

Dec 2023 - Mar 2024 (3 months)

Designed content calendars and storytelling content that raised audience engagement 30% and improved project efficiency by 25%, strengthening the foundation’s digital footprint and reach.

Content Strategy Storytelling Community Management Analytics Campaign Planning Collaboration

Social Media Manager Assistant

Shirley Fashion House

May 2023 - Oct 2023 (5 months)

Tracked analytics and executed creative campaigns that increased reach 10%, brand awareness 20%, reduced negative feedback 25%, and drove 15% more user-generated content.

Analytics Campaign Execution Community Management Content Creation Brand Awareness

Social Media Manager

Aduke Wallframes

Feb 2022 - Sep 2022 (7 months)

Managed social and administrative tasks, boosting ROI by 70–80% through targeted content and improving engagement, order fulfillment, and customer service coordination.

Social Media Management Content Strategy Customer Service ROI Optimization Operations Coordination Administrative Support

Education

Degrees, certifications, and relevant coursework

Federal University of Technology, Owerri

Bachelor of Technology, Fishery and Aquaculture Technology

2017 - 2023

Completed a B.Tech. in Fishery and Aquaculture Technology, focusing on aquaculture practices and related technologies from December 2017 to August 2023.