At SYNEXIS LLC, I lead global marketing for regulated microbial reduction technologies across the U.S., LATAM, Europe, and New Zealand. I launched go-to-market strategies for five new industry verticals beyond the company’s legacy healthcare focus, contributing an additional $2M in sales pipeline in the first year.
I rebuilt marketing operations and infrastructure at SYNEXIS, including an integrated HubSpot and NetSuite ecosystem, and directed an SEO- and AI-optimized website redesign. Demand generation programs generated 4,000+ SQLs, and I onboarded six distribution partners, helping deliver a 2x increase in device sales.
At ROCKETER UK, I led North American client strategy and growth, retaining two flagship clients and securing expanded engagements that led to a $24M annual advertising services contract. I also established a strategic partnership with Blackbaud to create a growth channel in the nonprofit sector.
As Global Chief Marketing Officer for the Free VPN Mobile Application at Falling Rain Software, I helped scale a global privacy software business, increasing revenue 12x by year two while maintaining approximately 85% profit margins. Earlier, at SBLI and John Hancock, I transformed brand and acquisition marketing, including building John Hancock’s first direct-to-consumer acquisition engine.
