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Dea Niasa

@deaniasa

Business Development Lead at PT Asiaserv Indonesia who improved upstream oil and gas proposal closure rates by 30%.

At PT Asiaserv Indonesia, I lead B2B business development for upstream oil and gas support services and logistics. I improved proposal closure rates by 30% through tailored technical and commercial presentations.

I analyse markets and tenders to prioritise opportunities, and coordinate technical, legal and pricing teams on tender submissions and contracts. I also serve as the primary client liaison for major oilfield operators and service contractors.

Earlier, I supported tender processes and commercial strategy at PT COSL INDO, and drove 20% membership growth at Ambrosia Private Club through events and sales strategies. I hold a Bachelor's Degree in Business Management from Perbanas Institute.

Experience

Work history, roles, and key accomplishments

Current

Business Development Lead

Current

PT Asiaserv Indonesia

Sep 2024 - Present (2 years 1 month)

Lead B2B business development for upstream oil and gas support services and logistics. Improved proposal closure rate by 30% through tailored technical and commercial presentations.

Business Development Lead Generation Tender Management B2B Sales Customer Relationship Management Market Analysis Proposal Writing

Business Development Staff

PT Asiaserv Indonesia

Sep 2022 - Sep 2024 (2 years)

Generated leads and ran sales outreach, building client relationships behind early project wins. Prepared proposals and coordinated client meetings in support of the sales pipeline.

Lead Generation Sales Outreach Proposal Preparation CRM Sales Reporting

Marketing Officer

PT COSL INDO

Jan 2020 - Dec 2022 (2 years 11 months)

Supported tender processes and commercial strategy for upstream drilling and offshore services. Followed up accounts receivable and managed day-to-day client communications.

Tender Management Commercial Strategy Client Communication Accounts Receivable

Head of Sales, Marketing & PR

Ambrosia Private Club

Jan 2018 - Dec 2020 (2 years 11 months)

Drove 20% membership growth through high-profile events and sales strategies tailored to luxury clientele. Secured more than 10 strategic media and sponsorship partnerships.

Sales Strategy Marketing Public Relations Event Management Partnership Development