Davis Estrada Valladares

Leading end-to-end migration from legacy call campaign system to new platform module, owning roadmap and backlog for marketing automation platform, and leading cross-functional team. Designing and building a Customer Data Platform on ClickHouse and a Promotion Management Engine.

Defined campaign briefs, messaging strategy and KPIs with directors and analytics team. Built reusable HTML content modules and performance reporting to optimize campaign ROI.

Worked as Business Analyst across two PAM systems on transactional core, led migration of 28,000+ player accounts, coordinated integrations, and built BI infrastructure.

Created a situational balance of the company using Excel as a snapshot of operations, leading a team of developers to automate data reporting for the entire organization, incorporating Apache Nifi and Metabase.

Created SQL queries using Metabase and HeidiSQL to establish a new BI tool, improving data-driven decision-making, addressing previous information infrastructure limitations that limited o

Oversee financial aspects of the office, managing both incoming and outgoing funds in the operation.

Actively recruit and mentor new talent to enhance team capabilities.

Analyze existing procedures to identify areas of improvement and implement effective solutions.

Manage efficiently organize cash flow procedures different payment methods (Fiat and Crypto).

Collaborate with the development tea

Conducted financial reconciliations and coordinated the submission of payment batches.

Strategized the necessary balance to ensure weekly payment coverage.

Managed daily tasks for a team and led various projects.

Monitored and resolved issues with financial institutions and banks.

Gained experience with processors related to credit cards, Bitcoins, MoneyGram, and Western Union.

Pursuing a Bachelor of Science in Software Engineering, with coursework in C#, ASP.NET Core, SQL Server, and Azure.

Completed a Business Administration Technician program from 2022 to 2023.