Open to opportunities

Dave Liston

@daveliston

Message

I lead data-driven lifecycle marketing and media strategy, turning audiences into revenue with full-funnel campaigns.

United States

Message

What I'm looking for

I’m looking to lead end-to-end lifecycle and media strategy—pairing experimentation and analytics with creative execution—to drive measurable growth. I want teams where I can modernize measurement, collaborate cross-functionally, and scale performance responsibly.

I’m a strategic marketing and lifecycle growth leader with 12+ years driving activation, engagement, brand awareness, and revenue through data-driven digital programs. I bring hands-on expertise across major social platforms and media buying, plus full-funnel execution that connects product, analytics, and audiences to measurable outcomes like Lead Generation, Brand Lift Studies, and A/B testing.

In recent roles, I built business metrics frameworks and centralized reporting systems to improve time-to-market and campaign efficiency, advised on AI-enabled marketing workflows, and delivered executive-level recommendations grounded in performance data. I’ve led global teams, owned budgets up to $2M/month, and helped clients—including Cash App, Unity, YouTube, Afterpay, and Asana—optimize targeting, experimentation, and delivery to improve conversions and ROI.

Experience

Work history, roles, and key accomplishments

Current

Associate Planning & Strategy Director

Current

Media.Monks

Dec 2025 - Present (4 months)

Built a business metrics framework to track campaign efficiency from intake through launch, identifying operational bottlenecks and improving time-to-market. Led performance analysis and AI-enabled marketing workflow guidance to optimize audience targeting, experimentation, and conversion while presenting executive-level recommendations.

AI Marketing Performance Analysis Executive Reporting Cross Functional Strategy To Briefing