Darren George

Re-engaged by the agency on a consulting basis to direct digital advertising strategy and campaign execution across its Caribbean corporate client portfolio.

Retained to conceptualise, deploy and manage data-driven Google Search advertising for a luxury service portfolio. Captured 44 qualified high-ticket leads in under 60 days, improved click-through rate by 140%, and built automated data warehousing workflows.

Architected and executed a complete digital marketing overhaul and customer acquisition roadmap across 5 channels, capturing 1,400+ verified inquiries and achieving a blended CPL of $2.44.

Direct multi-channel digital growth, client partnerships, automated content pipelines and commercial strategy for an international culinary and lifestyle brand. Negotiated 30+ paid creator-led brand partnerships and secured over US$43,000 in partnership revenue.

Led marketing strategy, campaigns, client relationships, and cross-functional execution for up to seven concurrent Caribbean accounts. Drove revenue growth, consumer activations, and lead generation while managing a remote team and building a ClickUp operating system that increased on-time client reporting to 90%+.

Completed a Postgraduate Diploma at Expert Level in Digital Marketing, deepening expertise in advanced digital marketing strategies.

Earned a Professional Diploma in Digital Marketing, building a strong foundation in digital marketing principles and practices.

Earned an Associate Degree in Music Technology, gaining technical skills in music production and audio engineering.