Open to opportunities

Jenique Gray

@jeniquegray

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Performance-driven digital marketing professional with 6+ years of experience.

Jamaica

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What I'm looking for

I am looking for a dynamic role that fosters creativity and strategic thinking, with opportunities for growth and collaboration in a forward-thinking company.

I am a performance-driven digital marketing professional with over six years of experience in executing full-funnel, multi-platform campaigns. My expertise lies in direct-to-consumer (D2C) Meta campaigns and Google Ads strategy, where I have consistently optimized return on ad spend (ROAS) and developed high-conversion content. I pride myself on my ability to collaborate with design and product teams to create compelling customer journeys that resonate across global markets.

In my current role as Field & Solutions Marketing Manager at Adtelligent Ltd., I spearhead Meta and Google Ads campaigns across various regions, including the UK and the Caribbean. My efforts have led to a 28% improvement in ROAS through the deployment of A/B testing frameworks. I also ensure that our messaging aligns with local compliance needs while scaling our brand reach. My previous roles have equipped me with a robust understanding of digital marketing strategies, allowing me to manage digital presence and marketing strategies effectively.

With a Bachelor of Arts in Politics and Government and ongoing studies in law, I bring a unique perspective to marketing, combining analytical skills with creative strategy. I am passionate about leveraging data to inform marketing decisions and enhance customer engagement.

Experience

Work history, roles, and key accomplishments

Current

Field & Solutions Marketing Manager

Current

Adtelligent Ltd.

Nov 2024 - Present (8 months)

Spearheaded Meta and Google Ads campaigns across UK, Latham, and Caribbean regions, optimizing prospecting, retargeting, and conversion funnels. Deployed A/B testing frameworks to evaluate creative and audience performance, improving ROAS by 28% in targeted verticals.

Meta Business Suite Google Ads GA4 A B Testing Cross Functional Collaboration

Current

Campaign Coordinator

Current

ReThink Energy

Aug 2021 - Present (3 years 11 months)

Led outreach strategies and Meta campaigns for public compliance education across multilingual audiences. Designed survey-based ad campaigns and end-to-end funnel alignment.

Meta Ads Outreach Survey Design Campaigns Digital Marketing Campaign Management

Assistant Community Manager

RPM Living

Sep 2022 - Aug 2024 (1 year 11 months)

Managed digital presence and localized marketing strategies for multiple real estate portfolios. Launched paid social and display campaigns contributing to $16M+ in leasing revenue.

Digital Marketing Paid Social CRM Content Creation Persona Refinement Local Marketing

Member Experience & Insights Specialist

NSLS

Sep 2022 - Dec 2023 (1 year 3 months)

Conducted UX audits and behavioral data analysis to refine product messaging and retention flows. Created reports influencing segmentation and digital marketing approaches.

Product Messaging Segmentation Digital Marketing Reporting Data Analysis Remote Work Product Development

Client Support & Event Coordinator

CTTI

May 2022 - Sep 2022 (4 months)

Executed email and social media campaigns using HubSpot; tracked performance using UTM tagging. Managed digital onboarding flows and CRM optimization across multiple departments.

HubSpot Email Campaigns Campaigns Onboarding Performance Tracking Marketing Automation

Marketing & Leasing Associate

BG Multifamily & HUB Ann Arbor

Jun 2021 - May 2022 (11 months)

Designed and launched paid media campaigns aligned to brand identity, generating $16M+ in annual rental conversions. Collaborated with sales teams to optimize lead generation and conversion funnels.

Paid Media Brand Identity Rental Conversions Lead Generation Conversion Funnels Marketing Strategy Digital Advertising Campaign Management

Canvass Director & Talent Acquisition

The Fund for Public Interest

Aug 2018 - Jan 2021 (2 years 5 months)

Managed campaign strategy, team training, and multimedia content development for advocacy projects. Oversaw outreach efforts and public engagement initiatives.

Campaign Strategy Multimedia Content Advocacy Outreach Public Engagement Project Management Leadership Content Creation Communication Strategy

Marketing & Communications Intern – Political Strategy

Gretchen Whitmer for Governor

Jul 2018 - Nov 2018 (4 months)

Conducted voter segmentation, campaign analytics, and content coordination across multiple media channels. Supported political strategy and public relations efforts.

Media Campaign Strategy Public Relations Data Analysis Marketing Support Communication Campaign Management

Education

Degrees, certifications, and relevant coursework

University of Suffolk

Bachelor of Laws (LLB), Law

Currently pursuing a Bachelor of Laws degree, focusing on legal principles and their application. Expected to complete the program in 2027.

University of Hartford

Bachelor of Arts, Politics and Government

Grade: 3.1

Completed a Bachelor of Arts in Politics and Government, gaining a comprehensive understanding of political systems and governance. Achieved a GPA of 3.1 and was part of the Honors College.