Ruth Levy
@ruthlevy
Senior marketing strategist specializing in data-driven digital marketing and customer journey optimization.
JamaicaWhat I'm looking for
I am a senior marketing strategist with over twelve years' experience delivering digital marketing solutions across Jamaica and the wider Caribbean, recognized with consecutive Digital Sales Awards for outstanding performance.
I design data-driven marketing strategies, lead customer-journey teams, and collaborate with Product, Design and Analytics to improve engagement, conversions and revenue using tools like SQL, Power BI, Google Analytics and Microsoft Dynamics 365.
I pursue continual growth through research, experimentation and technology integration, and I am currently advancing my business leadership via an MBA while mentoring teams to execute measurable, ROI-focused campaigns.
Experience
Work history, roles, and key accomplishments
Senior Marketing Strategist
National Commercial Bank
Dec 2020 - Feb 2026 (5 years 2 months)
Developed and executed marketing strategies and customer journeys that drove awareness, engagement and quarterly revenue targets; collaborated with data teams to build SQL and Power BI dashboards and optimized digital channels to improve campaign performance.
Growth Team Lead
It's Pixel Perfect
Sep 2020 - Nov 2020 (2 months)
Led a growth team to develop and optimize digital marketing strategies that increased user engagement and lead generation, delivering data-driven recommendations to clients and coaching team members.
Digital Marketing Specialist
Yello Media Jamaica Ltd
Apr 2017 - Aug 2020 (3 years 4 months)
Designed and executed digital campaigns across Google and social channels, performed campaign and website analysis using SEMrush and Google Analytics, and prepared budgets and ROI-based forecasts for clients.
Marketing Executive
NewComLive (Digicel)
Dec 2014 - Mar 2017 (2 years 3 months)
Developed marketing plans and content to drive digital customer acquisition for Digicel value-added services, coordinated stakeholder campaigns and conducted user testing to improve customer experience.
Education
Degrees, certifications, and relevant coursework
International University of Applied Sciences
Master of Business Administration, Business Administration
2021 -
Pursuing a Master of Business Administration at the International University of Applied Sciences beginning September 2021.
University of the West Indies, Mona
Bachelor of Science, Management Studies (Marketing)
2010 - 2014
Grade: First Class Honours
Completed a Bachelor of Science in Management Studies with a focus on Marketing from September 2010 to June 2014.
University of the West Indies, Mona
Diploma, Media and Communications
2009 - 2010
Completed a Diploma in Media and Communications from September 2009 to June 2010.
Tech stack
Software and tools used professionally
Availability
Location
JamaicaAuthorized to work in
Job categories
Skills
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