Darren Atherton

Worked as Freelance Writer, Editor, Content Creator at Self-employed.

Leading marketing strategy for CBDC Hants-Kings, Canada's largest CBDC/Community Futures organization by regional portfolio. Responsible for developing and executing integrated marketing initiatives that drive brand awareness and client acquisition.

Managed marketing strategy and communications for CBDC Hants-Kings, a locally-driven organization that provides financing, advisory services, and training to entrepreneurs and small businesses across the Hants and Kings regions of Nova Scotia.

Responsible for developing and executing integrated marketing initiatives that drive awareness, client acquisition, and community engagement. This includes

⋅ Develop and refine AI model responses by creating diverse, high-quality conversational content across a variety of topics.

⋅ Evaluate and compare AI model performance, providing detailed feedback to improve accuracy and relevance.

⋅ Conduct thorough research and fact-checking to ensure the reliability and originality of AI-generated responses.

⋅ Collaborate remotely with a global team, contri

⋅ Successfully developing and executing marketing strategies, covering both digital marketing and in-person initiatives.

⋅ Persistently increasing and sometimes doubling lead generation year-over-year.

⋅ Responsible for content creation, graphic design, social media, and targeted ad campaigns that drive brand engagement and lead acquisition.

⋅ Manage website design, functionality, and Search En

Developed, presented, and managed a variety of B2B content marketing initiatives targeting sectors across Atlantic Canada. Consistently increased and nearly doubled inbound leads year-over-year, and oversaw content, graphic design, social media, and targeted ad campaigns.

⋅ Manage financial operations for a thriving Halifax cafe, including accounts payable/receivable, payroll, bank reconciliations, and thorough financial reporting.

⋅ Supported the business through COVID-19 by maintaining cash flow, tracking expenses, and identifying cost-saving opportunities.

⋅ Provide actionable financial insights to assist ownership with decision-making and long-term planning.

Worked as Lead Editor on several complex projects, ensuring clarity, accuracy, and adherence to client guidelines. Supported small businesses with social media and brand direction, and completed extensive transcription work with confidentiality and high attention to detail.

⋅ Consistently provided friendly, timely, and attentive assistance to patrons.

⋅ Served food and drink, and educated customers on our ever-changing tap list.

⋅ Organized, promoted, and emceed monthly Open Mics, encouraging welcoming and creative community.

⋅ Assisted with setup and take down of relevant equipment.

Basecamp was an alternative, peer-led campus ministry. Students and friends gathered on a regular basis to discuss where they've been and where they're going—to express and refine their unique values and ideals, and to help one another live them.

For two years we hosted weekly discussions and special events, including presentations, guest speakers, meals, retreats, and social outings.

Check out

⋅ Assisted chaplains and students with the management of events and appointments.

⋅ Furthered the efforts of the Multifaith Centre to promote interaction, understanding, and tolerance between faiths and non-faiths on campus.

⋅ Organized, hosted, and served free weekly meals for students.

⋅ Accompanied and assisted students in various kinds of distress when chaplains were not immediately acces

Issued Nov 2023 · Expired Dec 2024

Pursued a Bachelor of Religious Studies, developing skills in critical analysis and communication.

Issued Jan 2019 · Expired Feb 2021