Open to opportunities

Darla Jan Belleza

@darlajanbelleza

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Marketing communications leader crafting data-driven 360 campaigns and compelling brand stories.

Spain

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What I'm looking for

I seek a marketing role where I can lead integrated campaigns, drive measurable growth, collaborate cross-functionally, mentor teams, and continue developing digital and GTM expertise in a fast-paced, impact-driven environment.

I am a marketing communications professional with over seven years' experience delivering 360 campaign strategies, branded content, PR and go-to-market execution that consistently exceed KPIs and drive business results. I have led cross-functional teams and agency partners on high-impact launches— from GTM planning for fintech products to rebranding and SEO-led content work—while supporting C-level executives with marketing and operational tasks.

I combine hands-on content creation, paid and organic digital execution, influencer management and metrics-driven reporting with strong stakeholder and client relationship management. My notable achievements include driving GCash campaign targets beyond goals, executing major brand campaigns for Globe Telecom's TM brand, and delivering full rebrand and SEO initiatives that improved organic visibility.

Experience

Work history, roles, and key accomplishments

Current

Influencer Marketing Manager

Current

Freelance

Jul 2023 - Present (2 years 6 months)

Managed end-to-end influencer campaigns for feminine and beauty care brands including KOL sourcing, negotiations, campaign execution, and post-campaign reporting to optimize performance.

Influencer Marketing Campaign Management Negotiation Performance Tracking Social Media

Digital Marketing Intern

Xotels Revenue Management Consulting

Jun 2025 - Dec 2025 (6 months)

Led B2B content creation and on-page SEO initiatives, managed Google Ads and LinkedIn content, and executed a full company rebrand to strengthen organic visibility and brand positioning.

SEO Google Ads Google Search Console SEMrush Content Creation LinkedIn Brand Design

Marketing Manager & Executive Assistant

The Salumeria LLC

Jul 2021 - Apr 2025 (3 years 9 months)

Managed marketing initiatives and social media for Adagio Salumi, tracked campaign performance, and provided executive and virtual assistant support to C-level marketing and revenue officers.

Marketing Strategy Social Media Management Executive Support Content Creation Admin Brand Management Payroll Support

Go-To-Market Strategy Lead

GCash (Mynt - Globe Fintech Innovations Inc.)

Jan 2023 - Jul 2024 (1 year 6 months)

Led end-to-end GTM strategy and execution for wealth, new business, and sustainability products, delivering campaigns that exceeded targets (e.g., GCash to School 2023: 105% GTV and 145% MAU).

GTM Strategy Cross Functional Collaboration Campaign Execution Paid Media PR Performance Analysis Product Marketing Stakeholder Management

Brand Communications Specialist

Globe Telecom

Aug 2020 - Dec 2022 (2 years 4 months)

Owned end-to-end branded content strategy for TM brand, managed talent and creator relationships, and coordinated agencies to deliver high-impact campaigns and performance reports.

Brand Content PR Talent Management Campaign Strategy Reporting Social Media Events

Sales Account Manager

Apple

Nov 2019 - May 2020 (6 months)

Drove sales for Apple Business and Education accounts across Visayas and Mindanao through demand generation, market planning, and tailored solutions for institutional customers.

Account Management Sales Strategy Business Development Market Plans Client Relations Education Sales B2B Sales Negotiation

Assistant Digital Marketing Manager

Third Team Media Agency

Mar 2018 - Jun 2019 (1 year 3 months)

Developed and managed content for client campaigns, oversaw social publishing and community engagement, and produced campaign reports for clients including airport and corporate accounts.