Darla Jan Belleza
@darlajanbelleza
Marketing communications leader crafting data-driven 360 campaigns and compelling brand stories.
What I'm looking for
I am a marketing communications professional with over seven years' experience delivering 360 campaign strategies, branded content, PR and go-to-market execution that consistently exceed KPIs and drive business results. I have led cross-functional teams and agency partners on high-impact launches— from GTM planning for fintech products to rebranding and SEO-led content work—while supporting C-level executives with marketing and operational tasks.
I combine hands-on content creation, paid and organic digital execution, influencer management and metrics-driven reporting with strong stakeholder and client relationship management. My notable achievements include driving GCash campaign targets beyond goals, executing major brand campaigns for Globe Telecom's TM brand, and delivering full rebrand and SEO initiatives that improved organic visibility.
Experience
Work history, roles, and key accomplishments
Influencer Marketing Manager
Freelance
Jul 2023 - Present (2 years 6 months)
Managed end-to-end influencer campaigns for feminine and beauty care brands including KOL sourcing, negotiations, campaign execution, and post-campaign reporting to optimize performance.
Digital Marketing Intern
Xotels Revenue Management Consulting
Jun 2025 - Dec 2025 (6 months)
Led B2B content creation and on-page SEO initiatives, managed Google Ads and LinkedIn content, and executed a full company rebrand to strengthen organic visibility and brand positioning.
Marketing Manager & Executive Assistant
The Salumeria LLC
Jul 2021 - Apr 2025 (3 years 9 months)
Managed marketing initiatives and social media for Adagio Salumi, tracked campaign performance, and provided executive and virtual assistant support to C-level marketing and revenue officers.
Go-To-Market Strategy Lead
GCash (Mynt - Globe Fintech Innovations Inc.)
Jan 2023 - Jul 2024 (1 year 6 months)
Led end-to-end GTM strategy and execution for wealth, new business, and sustainability products, delivering campaigns that exceeded targets (e.g., GCash to School 2023: 105% GTV and 145% MAU).
Brand Communications Specialist
Globe Telecom
Aug 2020 - Dec 2022 (2 years 4 months)
Owned end-to-end branded content strategy for TM brand, managed talent and creator relationships, and coordinated agencies to deliver high-impact campaigns and performance reports.
Drove sales for Apple Business and Education accounts across Visayas and Mindanao through demand generation, market planning, and tailored solutions for institutional customers.
Assistant Digital Marketing Manager
Third Team Media Agency
Mar 2018 - Jun 2019 (1 year 3 months)
Developed and managed content for client campaigns, oversaw social publishing and community engagement, and produced campaign reports for clients including airport and corporate accounts.
Education
Degrees, certifications, and relevant coursework
ESEI International Business School
Master's in Marketing & Communication, Marketing & Communication
2025 - 2026
Master's in Marketing & Communication pursued at ESEI International Business School in Barcelona from February 2025 to February 2026.
University of the Philippines
Bachelor of Arts, Mass Communication
2015 - 2019
Bachelor of Arts in Mass Communication completed at the University of the Philippines from August 2015 to June 2019.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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